elements therapeutic massage’s new site features opt-in e-mail campaign and new studio locator
HIGHLANDS RANCH, Colo. – Sept. 11, 2009 – elements therapeutic massage has announced the launch of its redesigned Web site, www.touchofelements.com. The site features an opt-in e-mail marketing campaign granting first-time elements’ clients an immediate discount and a redesigned studio-locator function making finding relief through massage even easier.
Built by Fusionbox, an awarding-winning Denver Web development company, the new Web site was custom developed to create a comprehensive Web 2.0 experience while focusing on usability and search engine optimization (SEO). The site is now equipped with video, sharing features and easy-to-navigate functions aimed to handle increased site traffic and assist with expanding consumer and franchise sales.
“As more Americans are turning to therapeutic massage for pain and stress relief,” said Jeff Jervik, president and CEO of Fitness Together Holdings, Inc., parent company for elements therapeutic massage, “elements strives to lead the industry by providing quality massage therapy for clients and a trusted business model for franchise owners. Part of that strategy includes an industry-leading Web site serving as a convenient portal for clients, prospective franchise owners and other audiences to learn about and interact with elements through easy-to-navigate functions and constant company news updates.”
The national $10 discount program is a new opt-in e-mail marketing tool designed to attract first-time clients to participating elements studios across the country. Users can purchase gift cards online, and the new studio locator tool helps make finding nearby elements locations quick and easy. The site also features links to company history, company news, descriptions of different massage techniques, the many benefits of therapeutic massage and information about domestic franchise opportunities.
Interactive agency Fusionbox has helped companies create brand awareness, increase sales and optimize operations through Web site development and search engine optimization since 2001.
“elements approached us with the goal of driving traffic to the site and engaging clients in both the consumer and franchise sales areas,” said Ivy Hastings, account director with Fusionbox. “Our goal in partnering with elements was to create a site with modern design and functionality, but more importantly to use the site as a tool to deliver a direct and measurable financial impact by improving search engine optimization, lead generation and sales.”
About elements therapeutic massage Inc.
elements therapeutic massage, www.touchofelements.com, is headquartered in Highlands Ranch, Colo., and owned by Fitness Together Holdings, Inc. The parent company oversees Fitness Together Franchise Corporation, a one-on-one personal training fitness franchise that began franchising in 1996, and elements therapeutic massage, a massage therapy franchise that began franchising in 2006. Today, the combined franchise network has sold hundreds of franchises across the United States, Costa Rica, Israel, Ireland and Canada.
elements therapeutic massage is actively selling franchises. If you are interested in changing your life and the lives of others, please visit www.touchofelements.com/franchise/ or call 877.663.0880 ext. 10 for more information about franchise opportunities.