$10 for 10-minute massages generated over $5,000 for the Touch Research Institute
BOLINGBROOK, Ill. — Massage Warehouse, providers of high-quality, cost-effective massage products, has announced that proceeds from its Massage Warehouse SanctuaryTM (MWS) during the Florida State Massage Therapy Association (FSMTA) convention were awarded to Tiffany Field, Ph.D., director of the Touch Research Institute (TRI) of the University of Miami School of Medicine.
During the MWS event, participants experienced the benefits of massage and the knowledge that their $10 per 10-minute session would support TRI’s research into the medical and scientific impact of massage.
“We are pleased to continue our support of Touch Research Institute and its groundbreaking studies on the effects of touch therapy at all stages of life, from newborns to senior citizens,” said Kray Kibler, chief operating officer and chief financial officer of Massage Warehouse. “Sanctuary is our way to give back to the massage therapy industry by supporting worthy organizations, foundations and research.”
Studies by the Touch Research Institute have shown that touch therapy has many positive effects, including facilitating weight gain in preterm infants, enhancing attentiveness, alleviating depressive symptoms, reducing pain and stress hormones, and improving immune function.
Sanctuary treatments include basic reflexology, stone massage, hot/cold contract protocols and herbal ball treatment. Massage Warehouse has served as a trusted and reliable partner to massage therapists, delivering quality massage products at fair prices, including linens, oils and creams, massage tables, aromatherapy products, rehab and exercise equipment, collagens, herb wraps and salon supplies.
Funds for the donation also came from corporate sponsors:
- Massage Warehouse
- Biofreeze/Performance Health
- Bon Vital
- Custom Craftworks
- Massage Magazine
- MPA Media/Massage Today
- Soothing Touch
- Sa Wan/TH Stone
“Sanctuary has played an important role in funding our ongoing research surrounding the healing touch of massage on depressed pregnant women, as well as the health benefits to their unborn babies, such as higher birth weights and fewer premature deliveries,” Field said.
About Massage Warehouse Sanctuary
Massage Warehouse Sanctuary is the philanthropic arm of Massage Warehouse, member of the Scrip Companies family, and providers of equipment and supplies to complementary and alternative medicine (CAM) professionals. Offering massage equipment and supplies to massage therapists, franchises and schools, Massage Warehouse supports the collective growth of therapeutic massage and the individual healing efforts of each massage therapist. Massage Warehouse serves as a resource for products, education and advocacy.