Rapid St. Louis Growth for Locally-Based Chain; Expects 20 locations in Five Years

(Fenton, Mo.)— During a time when many consumers are evaluating their spending and cutting back on nonessential items, MassageLuxe continues to do big business: The Fenton, Mo.-based affordable massage therapy spa chain has plans to grow the brand to 20 locations in St. Louis within the next five years. On December 5th, MassageLuxe opened its fourth location in the market at 12410 Olive Blvd in Creve Coeur, Missouri. A fifth location will open this February in Brentwood, Missouri and, in March, additional locations will open in Chesterfield, Missouri and the central west end of downtown St. Louis.

In addition, the company recently announced sales of its second St. Louis location – which opened in August in Kirkwood – tripled what company officials had originally forecasted. As MassageLuxe’s popularity continues to grow, it is well equipped to meet the demand: Over 375 locations nationwide are in various stages of development and three additional locations will open in the St. Louis area by the end of second quarter 2010 alone.

“We’ve seen incredible growth in 2009 not just in St. Louis but across the country with the numerous deals we signed,” said Todd Beckman, founder and president of MassageLuxe. “While many consumers are limiting their spending, they still view rest and relaxation as a top priority and our job is to give them the best in customer service and affordability.”

Fenton, Missouri-based MassageLuxe® massage therapy spas offer high-quality, affordable massage services in a comfortable, relaxing and upscale environment. All therapists meet state and local certification requirements and provide a variety of customized massage therapies to fit individual needs including Swedish massage, hot stone, deep tissue, prenatal, reflexology, sports massage, couples massage and more. Through a combination of area development and single-unit franchisees, MassageLuxe expects to have 800 locations either open or in development nationwide by the end of 2012. The first MassageLuxe therapy spa opened in April 2008 as a company-operated unit in Rock Hill, a St. Louis suburb. For more information, visit www.massageluxe.com.