Media Kit Information
Use Our Diverse Marketing Solutions To Make a Powerful Impact
We offer complete integrated marketing programs to build your company’s brand equity and value. We offer multiple media options to reach thousands of massage therapists who are eager to buy your products and services.
MASSAGE Magazine is a dynamic, forward-thinking publication that provides print and online articles and advice to professional massage therapists. We also support the field’s vendors and businesses by offering multi-media advertising and cost-effective promotional opportunities.
Benefit From Years of Experience at Your Finger Tips
| • Unique, high-visibility custom publishing | • More than 30 years in publication |
| • The latest technologies | • Inspiring and educational articles |
| • Terrestrial and email list rentals | • Market leadership you can trust |
| •Helpful, dedicated team support | • Tap into our trusted audience |
We Offer Unparalleled Opportunity For Exposure
Because MASSAGE Magazine gathered valuable reader insight and data over the last 30 years, we are able to offer highly targeted marketing opportunities. Our intimate understanding of reader and subscriber demographics helps you maximize marketing return on investment.
Over 64% of our readership demographic includes licensed massage therapists with over 5+ years experience! Review more statistics from our reader profile to discover the perfect LMT segment you want to dial-in on:
- Female…80%
- Male…20%
- Average age…43
- Practicing 5+ years…64%
- Have read MASSAGE Magazine for 5+ years…47%
- Issue of MASSAGE Magazine read by more than one person…40%
Our Readers Are Hugely Engaged with Advertisers
An Independent National Survey conducted by Lewis & Clark revealed 94% of readers visited an advertiser’s website after reading MASSAGE Magazine. What’s more is that 93% purchased a product or service from an advertiser!
Advertising with Massage Magazine presents strong opportunities for inbound leads, since the Lewis & Clark survey showed 92% of readers called an advertiser. Check out the table below for more information on how our advertiser engagement dominated the competition:
| MASSAGEMagazine | Massage &Bodywork | MassageToday | MassageTherapyJournal | ||
| Visited an advertiser’s website | 94% | 37% | 23% | 14% | |
| Purchased/ordered a product or service | 93% | 34% | 15% | 12% | |
| Called advertiser | 92% | 35% | 16% | 13% | |
| Considered products for retail sales | 92% | 32% | 29% | 10% | |
| Filed ad for future reference | 91% | 38% | 23% | 14% | |
| Recommended product or service | 89% | 32% | 18% | 15% | |
| Discussed ad with others | 89% | 33% | 20% | 17% | |
Hot Products Our Readers Want to Buy
The Lewis & Clark independent study showed these were the top products readers planned to purchase in the next 12 months:
| • Continuing education • Lubricants • Massage tables and chairs • Spa products • Self-care • Software • Books and DVDs • Products for retail |  |
Social Media
Take advantage of this powerful marketing tool. We can create a strategy for breaking through the noise to reach your potential customers on their favorite platforms. Co-branded paid campaigns are available on Meta, Linkedin, Tik Tok, and Spotify. Massage team can develop a custom audience to include email, terrestrial addresses, website traffic, and detailed targeting to reach a highly targeted audience to promote your company’s products/services.
- Geo-targeted capabilities
- Reach massage therapists through the social media channels they frequent
Potential Reach:
318,125 Massage Therapists
Are You Ready to Enhance Your Advertising Through Us?
*2015 MASSAGE Magazine’s poll of massage professionals.
**Independent National Survey conducted by Lewis & Clark
Interested in advertising? Please call (904) 285-6020 today for more information.
Massage Therapists Want to Read MASSAGE Magazine’s Content
MASSAGE Magazine contains more features and in-depth articles on the topics our audience wants to read about, including technique, news, self-care and business success.
Our website, massagemag.com, is updated daily with advice and original articles to help massage therapists succeed in their session rooms and practices.
 | Our Client Testimonials Speak for Themselves“MASSAGE Magazine is one of the most well-known and well-respected publications in the massage industry, and it feels great knowing that we get to be a part of such a trusted resource.” —Jean Shea, Owner of BIOTONE |
Diverse Publishing Opportunities Are Available:
EDITORIAL SERIES: Sponsored-topic articles written by our staff, accompanied by your company logo, overview, perspective and contact information.
COVER TIPS: Own the front cover with high-visibility, double-sided advertising below the MASSAGE Magazine logo. Easily removable for reference and reader response.
CUSTOM PUBLISHING OPPORTUNITIES build awareness, educate readers, generate sales and create leadership positions—and are ideal for extra market visibility and sales response to set your company apart.
ADVERTORIALS: Company-sponsored advertising messages designed for response as editorial content.
BELLY BANDS: Surround monthly issues with double-sided, response-driven advertising messages of special offers, incentives or product news that readers touch, feel and remove to read and respond.
INSERTS, OUTSERTS AND BUSINESS-REPLY CARDS: Generate response with stand-out advertising cardstock messages bound in or poly-bagged.
Get Started Today
Interested in advertising? Please call (904) 285-6020 today for more information.
Check Out Our Broad Range of Digital Marketing Opportunities
Custom Research
Survey Blind research survey deployed on your behalf to our database of massage therapists allowing you to learn more about your niche market.
E-Book
Custom-developed e-books are educational and present valuable solutions to massage therapy professionals. Proven effective for lead generation, co-branded with the sponsor’s logo and company information.
Sponsored Content
Article provided by advertiser and edited by MASSAGE Magazine. These are non-promotional in nature, but inform the reader on a topic of the vendor’s expertise. The Article will be posted on MassageMag.com and promoted via social media.
Infographic
Custom-built visual that allows for the presentation of information in a new and exciting format.
Sponsored Quiz
Interactive tool built to engage the massage therapist via the website and social media. This lead-generating effort is branded with the sponsor’s logo.
E-Course
Lead-generating, multi-part email course delivering client supplied non-promotional content. Promoted via solo eblast, as MassageMag.com homepage feature, eNewsletter banner, and social media.
Product of the Week
Advertisers product featured on MassageMag.com and promoted through social media and email newsletter.
Article Distribution
Promotion of vendor hosted article to doctors of chiropractic via social media.
Solo Email
Your message delivered to our database of MTs. Full-list, partial-list, state-select, or target audience segmentation available.
Webinar Sponsorship
Educate prospects and generate leads with custom online events. Position your company as a leader in your field. Reach a highly targeted, attentive audience for your products and services. Event is archived at MassageMag.com.
Webinar Listings
Promote your live or archived event via MassageMag.com and social media channels.
Banners
Website * E-Newsletter * Movers & Shakers * FutureLMT
Resource Center
Exclusive, customized section on MassageMag.com that communicates your expertise utilizing unique editorial content. This content rich hub can serve as the focal point for all of your content based digital marketing efforts. Section built in relation to your targeted keyword set, in order to optimize search engine rankings.
Sample of the Month
The Sample of the Month is promoted on our website and social media channels. It includes the advertiser’s name, custom landing page and a link to the sample. This is a terrific lead generator that puts your product directly in the hands of massage therapy professionals, while allowing you to collect interested parties email addresses.
Landing Page Design
Let us build a custom landing page for your promotion. Your personalized landing page will guide visitors toward your conversion goal and provide the ideal foundation for your targeted marketing campaigns.
Email Design
Development of an email for targeted marketing efforts, created and designed by our graphics and web teams. These designs are responsive, allowing them to be viewed on a desktop, laptop, or mobile device.
Free, Full-Service, Agency-Style Design Department
Let our full-service graphic design department create an effective, attention-grabbing ad campaign for your product or service.
Good design requires problem-solving skills, expertise in current software, knowledge of your branding and communication objectives, a grasp of the market and a keen eye for quality design.
We understand your needs, and approach each project from a perspective tailored to your particular objectives.
Begin Making a Statement Today
Interested in advertising? Please call (904) 285-6020 today for more information.
Interested in advertising? Please call (904) 285-6020 today for more information.
| Sales | |
| Creighton Blanchard | Janice Long |
| Joe Fagan | Tabitha Boan |
| John Slater | Belinda Stewart Advertising Coordinator bstewart@thedoylegroup.com |
| Design Department | Editorial Department |
| 904-567-1560 | edit@massagemag.com |
MASSAGE Magazine
8430 Enterprise Circle Suite 200, Lakewood Ranch, FL 34202