New appointment will expand company’s authoritative position in the lifestyle, wellness, spa, hospitality and corporate wellness markets

Mia Kyricos Named Chief Brand Officer of SpaFinder Wellness, MASSAGE MagazineNew York, NY. Mia Kyricos has been named chief brand officer of SpaFinder® Wellness (, the world’s leading spa and wellness digital media and marketing company. In the newly created position, Kyricos will lead the company’s worldwide branding initiatives and oversee marketing, advertising, public relations, industry and consumer relations, social media and digital strategy, research and internal communications.

As a member of the SpaFinder Wellness’ senior executive team, she is responsible for developing a global strategy to leverage the company’s position as the foremost spa/wellness marketing and gifting company and continue its brand evolution as a wellness authority, offering people the inspiration and resources they need to live well every day.

“With her strong background and education in hospitality, wellness and brand marketing, Mia brings an incredible wealth of knowledge to SpaFinder Wellness. She is a perfect fit for the future direction of our company,” said CEO and Chairman Pete Ellis. “A huge plus is the respect she has earned from executives around the world, and there is no doubt she will be a tremendous asset as we grow our global position.”

Prior to her new appointment, Kyricos was president of Kyricos & Associates, strategic advisors to the global spa, wellness and hospitality industries, and has worked closely with SpaFinder Wellness on developing its brand evolution over the last year, which will start to roll out in Q4.

She was previously vice president of Core Performance, overseeing operations of corporate wellness centers, fitness and related initiatives at Fortune 500 companies.

“SpaFinder Wellness is the most trusted spa brand in the world, and the chance to work with an extremely gifted team to fully develop its brand promise and grow its awareness in the marketplace is an exceptional opportunity,” said Kyricos. “There is nothing that means more to me than helping people live well and feel their best. SpaFinder Wellness is where I can fulfill this passion.”

Kyricos also has more than 20 years of experience in the hospitality industry and has served as director of global spa brands and programming at Starwood Hotels & Resorts Worldwide, where she led spa development, operations and marketing for seven years and spearheaded the creation of six international spa brands for Starwood’s Le Meridien, Sheraton, St. Regis, Westin, W Hotels and Luxury Collection hotel brands. She began her spa career with positions at Canyon Ranch Health Resorts and Exhale Mind Body Spa and previously worked in a variety of operational, management and consulting capacities for hotels, restaurants and private clubs.

Kyricos holds a Master of Management in Hospitality Administration from Cornell University and a bachelor’s degree in International Relations from Wheaton College in Norton, Massachusetts. She sits on the boards of the Global Spa & Wellness Summit and the University of California Irvine Spa & Hospitality Management program.

About SpaFinder® Wellness

Each year, SpaFinder Wellness works to connect millions of people seeking access to a healthier, happier lifestyle with its worldwide network of more than 20,000 wellness providers. Its unique digital platform is the only destination that gives people everywhere the ability to discover, search, evaluate and purchase services easily and conveniently every day whether they are seeking spa, fitness, yoga, Pilates, or other wellness experiences and services. The company is the largest retailer and wholesaler of gift cards for the spa and wellness industry, and also offers corporate wellness programs that inspire employees to maintain healthy, productive lifestyles.