Clifton Park, NY, October 4, 2010 — Milady, part of Cengage Learning and a leading provider of beauty and wellness learning solutions, introduced Spa Business Strategies: A Plan for Success, by Janet D’Angelo, to the Brazilian spa market. Spa Business Strategies: A Plan for Success, developed for spa business owners, consultants and educators looking for information on managing a successful spa business, is in its second edition in English and is now the first spa business management book to be translated from English into Portuguese for the fast-growing spa market in Brazil.

The Brazilian spa industry is currently in an embryonic stage with research conducted by the Global Spa Summit indicating a total of 634 spas nationwide in Brazil in 2007 [Global Spa Summit, Global Spa Economy 2007 prepared by SRI International, May 2008]. Yet this promising new market is growing rapidly with spa owners raising many of the same questions and concerns that were prevalent in the U.S. spa market more than a decade ago.

“In an industry that continues to encourage spa service providers to open their own small businesses, today’s spa business owner not only needs to understand how to look at a financial statement, they also need to develop the critical thinking skills that will enable them to negotiate every aspect of a successful business plan,” D’Angelo explains. “I have spent most of my career on the business side of the beauty industry, but coming from a teaching background, I am passionate about education and honored to be a catalyst for promoting increased business education in this developing spa population.”

Spa Business Strategies: A Plan for Success uses thought-provoking questionnaires, practical examples and targeted worksheets to guide the reader through each facet of business development. It covers important business topics, such as the need to develop a clear vision and solid business plan; understanding demographics and identifying a target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of a spa; purchasing products and equipment; mastering technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales; developing excellent communication and customer service skills; managing customer and employee relations; and using financial management tools and compensation strategies that will help maintain business and manage day to day operations at maximum efficiency.

D’Angelo was on hand for the launch of her book at the International Beauty Fair in Sao Paolo, Brazil, Aug. 30 and 31, 2010, where she was also invited to deliver a presentation entitled “Walking the Entrepreneurial Path” at the First Forum for Entrepreneurs in Clinics and Spas.

For more information or to purchase Spa Business Strategies: A Plan for Success, visit

About Milady

Milady, part of Cengage Learning, is the leading provider of beauty and wellness education and has been an industry staple for the past 80 years. Known not only as a provider of prelicensure resources, Milady offers training and consulting nationwide in various forms for salon and spa professionals, changing the lives of tens of thousands each year. For more information, visit

About Cengage Learning

Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. The company’s products and services are designed to foster academic excellence and professional development, increase student engagement and improve learning outcomes. Cengage Learning’s brands include Heinle, Gale, Wadsworth, Delmar, Brooks/Cole and South-Western, among others. For more information, visit