According to the Small Business Administration, less than half of all small businesses make it past the first four years. There are many reasons why small businesses fail, but the most important one is simple—they don’t have a plan.

In this webinar, “The Business Plan–Why You Can’t Afford to Be Without One,” Janet D’Angelo will explain how to prioritize your goals, gather resources and harness the support you need to develop each section of the most powerful business tool at your disposal—your business plan. Learn how a simple step-by-step approach can help you put your practice or spa on track to success right from the start.

Presenter: Janet D’Angelo

Janet M. D’Angelo, M.Ed., is founder and president of J. Angel Communications LLC, a marketing and public relations firm specializing in the health, beauty and wellness industry. Her extensive knowledge of the aesthetics business is the result of more than 25 years of hands-on experience developing marketing and management strategies for businesses across all segments of the industry.

A licensed esthetician and educator at heart, she has also worked tirelessly to raise industry awareness and promote professional standards throughout her career, serving on trade association advisory boards and research committees; addressing medical and esthetic legislative boards on new education models and business practices; conducting business seminars for trade shows, conferences and continuing education programs; and writing.

The 60-minute, free educational webinar will be held April 22 at 1 p.m. (EST). Register here.