Institutional Venture Partners joins existing investors Catalyst Investors and Bessemer Venture Partners in funding online business management software developer’s ongoing international expansion and product development. IVP’s Norm Fogelsong joins MINDBODY Board of Directors.

San Luis Obispo, CA. (PRWEB). MINDBODY, the largest global provider of online business management software to the beauty, health and wellness industry, has announced it has completed a $35 million investment round led by Institutional Venture Partners (IVP). The company’s existing investors, Catalyst Investors (Catalyst) and Bessemer Venture Partners (BVP) also participated in the latest investment.

The capital raised will be used to accelerate MINDBODY’s international expansion and ongoing product development. MINDBODY is the global leader in its markets, currently serving more than 21,000 health, wellness and beauty-based businesses in 80 countries worldwide.

MINDBODY’s SaaS business management solution helps local businesses manage all aspects of their operations within a single system, from web scheduling and staff management, to point of sale and payment processing, to automated marketing and eCommerce. The company’s platform is accessible at all times to both business owners and their clients via web and mobile apps.

“After meeting with dozens of outstanding institutional investors, we selected IVP for their thorough knowledge of our space, understanding of our vision, cultural fit with our team, and exemplary track record supporting later-stage, high growth companies,” said Rick Stollmeyer, MINDBODY’s co-founder and CEO. “Norm Fogelsong and the IVP team are a valuable addition to our board. We are particularly pleased that BVP and Catalyst are also participating in the round, indicating their continued high confidence in our growth plans.”

“IVP is excited to be a part of MINDBODY’s continued growth, expansion and unique vision,” said Norm Fogelsong, general partner of IVP and newest member of MINDBODY’s Board of Directors. “MINDBODY is dedicated to developing products in support of fitness and wellness entrepreneurs around the world, helping them follow their passions for making the world a healthier place.”

MINDBODY has led the health and wellness industry in software development since its founding. In 2001, the company offered the wellness industry’s first multi-location desktop management software; in 2003, the first online booking feature; and in 2005, the first fully Web-based management system. In 2010, MINDBODY released an integrated mobile application and today, MINDBODY continues to innovate to ensure that its clients have the best software available to thrive in a social and mobile world.

With more than 900 brick-and-mortar business locations added to its network each month, MINDBODY is the fastest growing SaaS provider in the beauty, health and wellness markets. Its continued expansion is due in large part to its software’s ease of use and implementation as well as the development of mobile apps and third-party integrations that allow MINDBODY clients to operate their businesses with the most comprehensive system available, all accessible through a single interface.


MINDBODY delivers innovative business management software to 21,000 businesses in the health, wellness and beauty industries in 80 countries, including fitness, yoga, Pilates, dance, salon, spa and martial arts businesses. These businesses process more than12 million class and appointment bookings per month through their MINDBODY software system. Nearly 4 million of those sessions are booked online directly by consumers via websites, mobile devices and Facebook pages. 3 million additional searches are performed each month via MINDBODY’s Finder System by consumers looking for health and wellness services on consumer web portals and mobile devices. For more information, visit

About Institutional Venture Partners (IVP)

With $4 billion of committed capital, Institutional Venture Partners (IVP) is a premier later-stage venture capital and growth equity firm in the United States. Founded in 1980, IVP has invested in more than 300 companies, 93 of which have gone public. IVP is one of the top performing firms in the industry and has a 32-year IRR of 43.2 percent. IVP specializes in venture growth investments, industry rollups, founder liquidity transactions, and select public market investments. Since its inception, IVP investments include such notable companies as ArcSight (HPQ), Buddy Media (CRM), ComScore (SCOR), Concur Technologies (CNQR), Dropbox, HomeAway (AWAY), Juniper Networks (JNPR), Kayak (KYAK), LegalZoom, LifeLock (LOCK), LivingSocial, Marketo, MySQL (ORCL), Netflix (NFLX), Polycom (PLCM), Seagate (STX), Shazam, Synchronoss (SNCR), Tivo (TIVO), Twitter, and Zynga (ZNGA). For more information, visit or follow IVP on Twitter at