MonaVie (www.monavie.com), maker of the premier blend of the Brazilian a§ai berry, announces today the launch of a new product in its line of functional beverages”MonaVie Pulse. A scientifically formulated a§ai infusion, new MonaVie Pulse was created to support the cardiovascular system and help maintain existing healthy cholesterol levels.

MonaVie Pulse will be available to consumers in the United States on Friday, September 26, 2008, through MonaVie’s network of independent distributors. Preview new MonaVie Pulse.

MonaVie is pleased to introduce the first a§ai beverage to address the demand for foods delivering heart beneficial ingredients, as consumer concerns over heart related issues continue to increase, says Vice President of Product Management, Jeff Graham. What better timing than during National Cholesterol Education Month to introduce MonaVie Pulse and educate our distributor workforce on heart healthy habits which are a pivotal part of MonaVie™s health and wellness mission.

As a companion to MonaVie Original and Active products, the new MonaVie Pulse formula is enriched with plant sterols, which studies suggest play a key factor in lowering cholesterol. The new functional beverage serves as a natural and convenient alternative to encapsulated nutritional supplements, delivering a powerful dose of antioxidants and phytonutrients that nutritionally support cardiovascular health. The heart-healthy formula contains a blend of plant sterols, resveratrol and omega 3 fatty acids.

A daily serving of MonaVie Pulse gives you 0.8 grams per day of plant sterols, delivering the benefits you need to potentially impact the health of your heart, says Graham.

According to the Food and Drug Administration, foods containing at least 0.4 grams per serving of plant sterols, eaten twice daily with meals for a daily total intake of at least 0.8 grams and as a part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.

The MonaVie formula is a blend of 19 fruits, including the antioxidant-rich a§ai berry as the foundation ingredient. A§ai contains concentrated levels of anthocyanins”a family of antioxidants that assists in neutralizing the harmful effects free radicals can have on the body. Unsaturated fats found in the a§ai fruit at unusually high concentrations facilitate the fruit™s antioxidant compounds. On a gram-for-gram basis, MonaVie™s freeze-dried a§ai has a higher ORAC score”a measure of antioxidant power”than any other fruit or vegetable tested to date (J Agric Food Chem., 2006: 54(22):8604-10).

About MonaVie LLC

MonaVie LLC is a rapidly growing company that distributes products to markets around the world.

Introduced in January 2005, MonaVie develops and markets scientifically formulated, premium quality products, specifically for person-to-person distribution. Developed with a philosophy of Balance-Variety-Moderation, MonaVie brand products deliver phytonutrients and antioxidants to promote and maintain a healthy and active lifestyle. For more information on MonaVie brand products, call 1-866-217-8455, or visit www.monavie.com.

MonaVie LLC
Julie Jenkins, 801-748-3503
Public Relations Manager
juliej@monavie.com

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