New York, NY — On January 21, MSG Networks (NYSE: MSGN) announced the launch of “Wellness Week,” a full week of content to promote healthy living at the start of the new year and feature various wellness tips for your mind and body. The health, fitness and wellness-themed content started running on Monday, January 21, across all of MSG Networks’ digital and social channels.
Throughout the week-long initiative, MSG Networks’ on-air personalities for the Knicks, Rangers, Islanders and Devils shared their favorite workout routines, sleeping techniques, dieting tips and more. Fans also got an up-close look at some of their favorite players training, both in the gym and on the court and ice.
The coverage included interviews with broadcasters such as Knicks legend and MSG Networks analyst Walt “Clyde” Frazier, who shared his guide to healthy eating and game day routine on the road, or Islanders analyst AJ Mleczko, who shared her best yoga practices and tips for calming your mind. Additionally, during the week, Barbara Close, master herbalist and founder of Naturopathica, a holistic beauty brand and New York-based wellness spa, provided viewers with personal healing techniques and herbal remedies designed to enhance one’s well-being.
“With our latest themed week offering, we have the opportunity to creatively elevate our coverage and build fan engagement on social media throughout the week,” said Kevin Marotta, Senior Vice President, Marketing and Content Strategy, MSG Networks. “Following the success of our recent ‘Food Week’ in November” and ‘Rookie Week’ this past summer, this wellness-themed initiative will allow us to now tap into a new audience and further expand our content focus.”
The all-week wellness takeover included interactive features, custom promotions and increased engagement across MSG Networks’ website, YouTube and social channels, as well as on MSG GO, MSG Networks’ live streaming and video on demand platform for smartphones, tablets and computers. Fans were encouraged to join the conversation and post their own wellness-themed content on Twitter, Facebook and Instagram using the dedicated campaign hashtag #MSGWellnessWeek.
About MSG Networks Inc.
An industry leader in sports production, and content development and distribution, MSG Networks Inc. owns and operates two award-winning regional sports and entertainment networks, MSG Network (MSG) and MSG+, and a live streaming and video on demand platform, MSG GO. The networks are home to 10 professional sports teams, delivering live games of the New York Knicks; New York Rangers; New York Islanders; New Jersey Devils; Buffalo Sabres; New York Liberty; New York Red Bulls and the Westchester Knicks, as well as coverage of the New York Giants and Buffalo Bills. Each year, MSG and MSG+ collectively telecast approximately 500 live professional games, along with a comprehensive lineup of other sporting events, including college football and basketball, and critically-acclaimed original programming. The gold standard for regional broadcasting, MSG Networks has won 152 New York Emmy Awards over the past ten years.