Performance Health and Pure Pro Massage Products to unveil new product lines

Framingham, MA- Feb. 28, 2012 – The 29th Annual AMTA New England Regional Conference (NERC), hosted by the New Hampshire Chapter of the American Massage Therapy Association, will showcase several new product releases at the trade show portion of its conference. Veteran exhibitor Performance Health will be unveiling its new and improved Biofreeze® Pain Reliever, a more natural topical analgesic with new effective skin conditioners and colorless, dye-free options. Pure Pro Massage Products has also announced its custom line of massage cream for Ralph Stephens, the Pure Pro Ralph Stephens Medical Massage Cream, allowing for deep muscle contact, orthopedic massage and soothing glide.

This year, nine new exhibitors will appear at the NERC exhibit hall including: Amethyst Biomat, Body Support Systems Inc., Craniosacral Therapy Alliance, CryoDerm, The Stillpoint Center at GCC,, Pura Vida Essentials LLC, Sassi Stones and Stone Bodywork. Twenty exhibitors from 2011 will return to the New England Regional Conference.

“This is one of my favorite conferences of the year–the energy from the show organizers, the attendees and the other exhibitors make it a pleasure to attend. We have exhibited at this event for over 15 years–I wouldn’t miss it for the world! It’s just the very best way for us to showcase our great products to our friends in New England. We love it!” said Bob Poirier, vice president of commercial operations for Performance Health Brands.

The New England Regional Conference exhibit hall will open March 16 at 4 p.m. and feature a welcome reception with appetizers and beverages. The festivities continue after the keynote dinner presentation with a jazz ensemble from the Berklee College of Music and desserts and coffee served in the exhibit area. The show closes March 18 at noon. Attendees and visitors are invited to walk the hall with 35 exhibitors showcasing exclusive products and techniques. Exhibitors will provide special offers on professional supplies and an opportunity for visitors to learn more about industry products and promotions, and mingle with massage therapy professionals.

The AMTA New England Regional Conference has enjoyed 28 years of providing a quality educational and professional development experience to massage therapy professionals working in throughout the northeast. The multiday event features educational sessions, an exhibit area of more than 30 suppliers of massage therapy-related products and services, networking opportunities through a welcome reception hosted in the exhibit area, raffles, door prizes and a dinner dance closing the program featuring Groove Authority, a seven-piece dance band.

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