Magniflex’s latest bed offers a lavender-scented sleep

NEW YORK – Pleasing all of the senses in the bedroom has never been so easy–you can now do it in your sleep. Magniflex (www.magniflex.com), manufacturer of the world’s most luxurious, environmentally-friendly sleep products, introduces a new aromatherapy mattress, Dolce Vita Lavender, as part of the company’s new collection, which brings the holistic benefits of essential oils from such plants as chamomile, rose and calendula, to bedding.

“Europeans have long embraced homeopathy and the use of medicinal plants–the original source of modern medicine–for health and wellness, but our Lavender mattress also satisfies the diverse tastes of our growing international market,” said Marco Magni, global sales director for Magniflex. “Lavender is widely accepted for its soothing, natural sedative and antibacterial properties, and many other medicinal plant oils have the ability to contribute to a better night’s rest.  We are excited to be at the forefront of this technology.”

The Dolce Vita Lavender mattress ($2,699/Queen), the newest addition to Magniflex’s GeoEthic line, is a step-up model to its Lavender Comfort, which launched in 2009.  It features a removable cover infused with essential oils of lavender to contribute to deep, relaxing sleep. Using nanotechnology, millions of microcapsules of lavender are infused into the mattress’ covering fabric. Upon contact with body pressure, some of the microcapsules break, releasing the pleasing natural aroma of lavender to encourage relaxation. 

The Dolce Vita is a two-sided, 10-inch mattress offering a soft feel on one side and a firmer feel on the reverse. Under the aromatherapy covering is a high performance Memory Magni foam core, the company’s water-based, open-cell memory foam. This breathable orthopedic foam material has a dense composition to properly support the head, neck and spine.

As with all Magniflex mattress collections, the Bellagio Lavender is made of nontoxic materials and is highly durable. This exclusive, high-tech mattress retails for $2,699 in queen. The Lavender Pillow, featuring the same fabric technology as in the mattress, retails for $149 per standard pillow.

Covers for the Dolce Vita Lavender mattress and pillows have zippers so they can be easily removed for laundering. According to Magni, this allows consumers to benefit from the products’ anatomic properties with, or without, the use of fitted sheets. 

“Sleep attitudes and behaviors still differ greatly between consumers in places like Europe and North America, but as a result of a more global marketplace, consumers are opening up to the benefits of new concepts, such as sleeping directly on the tickings to get the maximum aromatherapy, temperature-regulating or anatomic benefit offered by the mattress,” said Magni.

The covers represent another pioneering design for Magniflex, which among other industry firsts, was the first mattress company in the world to have its products certified by Oeko-Tex to guarantee the absence of allergenic substances harmful to consumers and to the environment. 

In addition, Magniflex holds the original patent on the vacuum-packing system that shrinks and rolls the mattress to a tenth of its size, enabling one-person delivery and setup.  Besides saving money during the shipping process, vacuum-packing significantly lowers the product’s overall carbon footprint. 

About Magniflex
Magniflex was founded more than 50 years in a suburb of Florence, Italy, and today 30 million people in 70 countries sleep on Magniflex mattresses.  Known as the world leader in quality, comfort and innovation, Magniflex has a central manufacturing facility producing up to 10,000 mattresses a day, 80-percent of which are exported to countries such as Japan, Spain, Germany, Russia and the U.S. Magniflex recently opened a showroom at 59 Crosby St. in Manhattan and a national dealer network throughout the U.S. and Canada. For more information, visit www.magniflex.com or call (646) 330-5483.  

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