URBANA, IOWA (April 13, 2010): As they become more aware of the negative effects of synthetic fragrances, Americans are changing the way they think about air fresheners. As a result, they’re more closely scrutinizing the ingredients in their home-fragrance products and increasingly searching for natural alternatives.

Responding to that growing demand, Aura Cacia is introducing its new line of aromatherapy air fresheners, made from 100-percent pure essential oils. The full ingredient disclosure on the packaging – not always provided on synthetic scented products – assures consumers that Aura Cacia uses only natural ingredients for fragrance. The Aromatherapy Air Freshening Spritzes provide an aromatic and aesthetically pleasing way to refresh indoor air with natural scents.

The air freshening spritzes are available in four fresh aromas. Distilled from freshly cut flowering herbs, Relaxing Lavender Air Freshening Spritz creates a peaceful, calming and aromatic atmosphere, reminiscent of a Ukrainian meadow of flowering lavender. Try using it to create a soothing environment for relaxation.

Refreshing Lime & Grapefruit evokes the crisp scent of tropical lime trees swaying in the breeze. Use this aroma anywhere to create a fresh, inviting environment.

When you inhale Uplifting Bergamot & Orange, you can experience the energizing aroma of Italian bergamot oranges on a sunny afternoon. Use this aroma to create an uplifting home or office environment when you need a boost.

Comforting Spices & Clove lets you experience the intoxicating scent of clove trees from the lush islands of Indonesia. Try spritzing this essential oil in the air to create a warm, spicy environment.

“In the past, air fresheners just masked odors; now they eliminate and neutralize odors, evoke moods, and create ambiance,” explains Jane Merten, senior brand manager at Aura Cacia. “Our natural, 100-percent pure essential oil spritzes offer a safer, natural alternative to synthetic fragrances with the added benefits of true aromatherapy.”

Aura Cacia’s premium-quality Air Freshening Spritzes are affordable at a suggested retail price of $10.99 and are available on the Aura Cacia website at www.auracacia.com or any natural products stores.

# # #