WOODSTOCK, NY–Massage therapists, most of whom earn less than just $35,000 per year, can now increase their businesses.  The good news is part of a new mini-book teaching them how to advertise their work.  Called Massage Advertise Made Easy, it was written by Cary Bayer, the massage coach and the keynote speaker at the 2006 AMTA national convention in Atlanta. 

     The publication features five chapters including “Niche Marketing,” which discusses how to position a massage business as a point of difference from other massage establishments and practitioners.  “Don’t Discount a Discount” explains the compelling nature of a massage ad that promotes a half-off special for first-time clients, while “Buy One, get one Free” discusses the advantages of such promotions for newcomers.  “It’s not only What you Say, but How you Say it,” teaches the art of advertising.   In the final chapter, “The Media is the Massage,” the former owner of his own marketing firm explains the advantages and disadvantages of different media outlets that LMTs can use to advertise.

     Cary Bayer, a Life Coach in Florida and New York, who’s worked with Oscar-winner Alan Arkin, David Steinberg, and Quality Inns, and ran his own marketing/ PR firm for 18 years, writes columns on coaching and success for World Massage Forum globally; Massage Today nationally; and for massage publications in 12 states. He’s privately coached more than 150 massage therapists, and is a faculty member of Massage Business University.  He has written 10 mini-books and DVDs specifically for massage therapists about the business of succeeding in their field.

     His six CEU classes-“Build a $100K a Year Massage Business in Just 1 Hour a Day;” “Success Aerobics: A Prosperous Mindset Creates a Successful Massage Business;” “How Marketing can help your Massage Business Thrive;” “How to Overcome Procrastination NOW for Massage Success;” “How to Communicate Effectively;” “The Write Stuff: Everything you Need to Know about Everything you Need to Write”–have been popular with LMTs at annual conventions, chapter meetings, and at CE seminars at hotels throughout the country.  Each class is certified by the National Certification Board for Therapeutic Massage and Bodywork.

    Massage Advertising made Easy is 45 pages in length, and is as valuable for anyone in the healing arts field as it is for massage therapists. It’s available for $10, plus $2.50 shipping and handling at http://www.carybayer.com/products4.html, by emailing successaerobics@aol.com, or by calling (845) 679-5526.  Review copies are available if you’d like to do a book review of this publication.