New, Eco-friendly Water Filter Debuts at Natural Products Expo West , MASSAGE MagazineKishu Charcoal will be unveiling the greenest water filter available at the upcoming Natural Products Expo West Show in Anaheim, California, from March 8 through 10, 2013.

Kishu Charcoal was born in 2011 as an alternative to Brita. Determined to find a plastic-free way to filter tap water, the company came across a material that has been used in Japan for thousands of years. Made by artisans, using traditional methods and handmade kilns, Kishu Charcoal is brought to life from sustainably harvested oak branches, slowly carbonized to 1,000 degrees. After a number of days, a beautiful glass-like material emerges.

Kishu Charcoal is the green, plastic-free way to filter tap water. Kishu absorbs toxins like lead, mercury, copper, cadmium and chlorine and imparts minerals which give it its distinctive, spring-water like taste. Kishu Charcoal is completely compostable and/or has a second life as an odor absorber.

Kishu Charcoal comes in three sizes:

  • To Go for water bottles/retail: $8.99
  • Regular for pitchers/retail: $13.99
  • X-Large for 3 to 5 gallon jugs/retail: $17.99

Kishu Charcoal has been gaining traction, now in approximately 60 natural food and lifestyle stores across the U.S., including Whole Foods Rocky Mountain region and the Sprouts group of stores. Kishu is also carried in stores in Canada, The Netherlands, South Africa and Sweden with more on the way.

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