The latest massage franchise, MassageLuxe, has more than 100 units in development throughout the United States since opening its first location in April.

This includes plans for 22 locations in St. Louis, 11 in Memphis, 22 in the Carolinas, 22 in Chicago and 33 in the Dallas-Fort Worth area. Currently one location, in Rock Hill, Missouri, is operational.

MassageLuxe founder Todd Beckman opened a hair salon in 1984 at the age of 18. Two years later, he put four tanning beds in the back of the salon. Their popularity led him to buy a small tanning salon in suburban St. Louis. The Tan Company, as it’s known today, now has more than 70 locations in 13 states. Beckman is hoping to duplicate that same blueprint for growth with MassageLuxe.

“It’s an exciting time for MassageLuxe for sure and it’s only going to continue,” said Beckman. “People are seeking out affordable stress reducers now more than ever and through MassageLuxe, clients can have a luxurious yet extremely economical experience.”

Sessions offered at MassageLuxe include Swedish massage, hot stone, deep tissue, prenatal, reflexology, sports massage and couples massage. Swedish massage costs $65 per hour, with first-time clients given an introductory offer of $38 for a one-hour session.

MassageLuxe expects to have 400 locations either open or in development nationwide by the end of 2012, according to a company press release.

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