Traditionally, massage therapy has been the most-requested service at spas in both the U.S. and worldwide. The Day Spa Association announced on May 5 the release of a new report detailing visits to spas and guest demographics.

The report’s purpose is to help spa owners, manufacturers and suppliers to better understand and define the current trends of day- spa guests.

Among the results:

• Men are still in the minority of day spa guests; however, they spend more and they are more loyal to a day spa facility than their female counterparts.

• People under age 25 spend less money at a day spa than do older spa guests, yet they are inclined to buy more take-home retail products.

• The 60-plus age group of spa guests is still small in numbers; however, these older guests spend more per visit than do younger spa guests.

The Day Spa Association’s report also addresses spending habits, the most desired service treatments, what guests remember about their spa treatments, how they feel about the pricing and value of services, professional product sales and spa travel trends.

For more information and to order a copy of the report, contact the Day Spa Association at