The American Massage Therapy Association (AMTA) released the results of its annual consumer survey at its national convention in Portland, Oregon.
Among the results:
• Ninety percent of U.S. consumers surveyed believe massage therapy is effective at reducing pain. This number increased from 86 percent in 2010.
• Sixty-nine percent of Americans have or would recommend massage therapy to a friend, acquaintance or relative.
• Thirty percent of survey respondents have used massage therapy for pain relief, up from 25 percent in 2010.
• Thirty percent of survey respondents sought their last massage for relaxation and stress reduction, down from 42 percent in 2010. This decrease could be due to the challenging economy combined with the increasing perception that health benefits are a main reason for paying for a massage, according to the AMTA.
• Eighteen percent of survey respondents received a massage in the previous 12 months, the same percentage as in 2010.
• The average number of massages per household received by people with a household income of $50,000 to $75,000 was 6.2.
• The average number of massages per household received by people with a household income of $100,000 or more was 2.8.
The annual consumer survey was conducted by CARAVAN® Opinion Research Corporation International during July 2011, among a national probability sample of 1,009 adults 503 men and 506 women) ages 18 and older, living in private households in the continental United States. The survey has a confidence level of plus or minus three percent. Commissioned by AMTA, this is the 15th annual massage therapy survey of American consumers.