Inspire Skin & Body Day Spa is staying ahead of their competition by increasing their online presence and power. The spa has recently added online gift certificates as well as the Be Inspired blog which offers free tips and resources for health, wellness, makeup, skin care and beauty. Brown is committed to finding new and “inspiring” ways to build and market her spa in 2009.

Greensboro, NC (PRWEB) December 18, 2008 — With only two weeks left in 2008, Felicia Brown, owner of Inspire Skin & Body Day Spa is committed to finding new and “inspiring” ways to market her business. For example, Inspire has partnered with SpaBoom, an online gift certificate provider and added online gift certificate sales to their web site for client’s convenience and increased holiday sales.

In the last several weeks, Inspire has increased their web presence tremendously by adding a blog to their web site. Be Inspired provides readers with free tips, links, videos, and other resources on health, wellness, skin care, makeup, beauty and of course some “inspiring thoughts” from Brown and her staff. The blog also includes some inexpensive “at-home” spa treatment recipes that were recently featured with Brown on WGHP FOX 8 Morning News.

Brown is vigilant in creating a powerful online presence for her company and has joined a variety of online communities such as Facebook and MySpace to generate awareness and enthusiasm about her company. On these sites as well as a number of others, Brown provides information on company events, sales and specials, new products and even free advice for other business owners, including other spa owners.

“I have always believed in helping others and in embodying the spirit of what I call ‘cooperative competition.’ I genuinely feel there is plenty of business to go around for everyone, even in challenging times like these, and that we will all be more likely to succeed if we help each other,” said Brown. In addition, Brown actively mentors and trains other spa professionals through her consulting company, Spalutions.

In 2009, Inspire plans to add online appointment requests and expand their online store by adding more of their skin and body care products. Clients will also be able to make purchases through Inspire’s MySpace and Facebook pages. Brown also plans to add VIP appointment incentives and specials to insure their clients can afford to continue “being Inspired” through massage and other services the spa offers.

About Inspire:
Inspire Skin & Body is committed to being Greensboro’s premier, upscale, day spa for skin and body services. Inspire Skin & Body combines a high quality, results-oriented approach to skincare and mind/body wellness in a welcoming, soothing, and luxurious environment where the focus is on exceptional customer experiences and service. Their primary goal is to offer customized personalized services and treatments to a local, regular clientele. Are you ready to Be Inspired?

About Felicia Brown:
Felicia Brown, LMBT is the owner and visionary leader of Inspire Skin & Body which opened in July 2008. She is also the founder of Balance Day Spa in Greensboro which she sold in 2005 after growing it into a successful, respected and well-known business. After several years of industry research, professional training and personal self-discovery, Felicia decided to open Inspire Skin & Body to create a new kind of workplace for her staff and a upscale spa and VIP service experience for clients.

Felicia is also the owner of Spalutions!, a firm that provides business solutions for spa professionals through business consulting, marketing coaching and staff training programs. She has written for and been quoted in numerous trade publications including DAYSPA, Spa Magazine, Skin Inc., Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Spa Management Journal and Dermascope. Felicia is currently working on a book on marketing for spas.

Felicia has won numerous awards for her business skills and accomplishments. Most recently, she was awarded the May/June 2008 Spa Person of the Month by the Day Spa Association ( and was selected as one of the Top 25 Movers & Shakers of 2008 by Business Leader Magazine ( Other awards include the 2005 Small Business Person of the Year (Greensboro Chamber of Commerce), 2004 Women in Business (The Business Journal), 2003 Forty Leaders Under Forty (The Business Journal), 2003 Best Places to Work (The Business Journal for Balance Day Spa), and 2005 Best Spa in Greensboro (Triad Style for Balance Day Spa).