When a person books an appointment for massage therapy or bodywork, he or she most likely is seeking a set amount of time simply to relax and unwind. More often than not, that client may be looking to relieve specific aches and pains, strains and stresses. Time on a massage table is a luxury in most people’s lives, and it may be one of the few times that person truly gets pampered.

As the professional touch therapist above the table, it is your job to ensure the client receives the best possible experience. Not only does this benefit the client’s health and well-being, but it may also benefit your bottom line. By offering top-notch massage or bodywork each and every time you conduct a hands-on session, you have a good chance of earning the repeat business of a new client, maintaining your list of existing clients and even drawing new people to your practice, through word-of-mouth referrals.

Of course, there are many details that go into an excellent session. One of those details is massage cream. Besides using massage creams that contain high-quality ingredients and enhance your hands-on performance, it’s a good idea to use massage creams that appeal to each client.

Consider giving your clients a choice when it comes to massage cream. Offering a person options before they start the session should make him or her feel even more pampered. It also will show your clients that you want to tailor your bodywork to suit their needs to the best of your ability.

It’s a good idea to keep a wide variety of massage creams on hand and to know the specific benefits of each one, as well as the ingredients they contain. Only then will you be ready to offer each client a choice when it comes to the massage cream that will be covering his or her body.

For example, you may want to give each client the option of choosing either a scented or nonscented massage cream. Those clients who are sensitive to certain smells will appreciate this gesture, and other clients should enjoy selecting a scent for their session.

With a bit of research, you will be able to tell the people in the latter group the reported benefits of each scented cream you offer. Lavender, for example, is well-known for its calming properties, whereas rosemary has been reported to both relax and rejuvenate people.

Other ideas for building a great selection of massage creams include purchasing creams that are free of nut-based products, in case clients who are allergic to nuts request no contact with these ingredients.

Also consider buying massage creams that bring their own benefits to the table, such as a cream that is known for its wonderful moisturizing ability, or one that has been manufactured specifically for use on a client’s facial skin, or to soften tough skin on people’s feet.

Your clients should appreciate having an array of massage creams to choose from during their precious time of pampering.

—Brandi Schlossberg