Proceeds from an online auction of new massage products will be used to help massage therapists affected by Hurricane Sandy.

The auction will run from 10 a.m. EDT Jan. 23 through the evening of Jan. 29, culminating with a free online concert. The link to the auction website will be announced tomorrow.

Massage Without Borders, headed up by educator Gloria Coppola, organized the event, with some top companies in the massage profession donating goods and services.

Among the brand-new items being auctioned off are:

• EarthLite massage chair

• Custom Craftworks “Athena” massage table

• BIOTONE products

• SacredEarth products

• DVD trainings from Erik Dalton

• DVD trainings from Michael Buck

• DVD trainings from Til Luchau

• Biofreeze retail display

• Textbooks from Ruth Werner and Susan Salvo

• Textbooks from Elsevier

• Textbooks from Susan Salvo

The concert, which is co-sponsored by Erik Dalton, Ph.D., founder of the Freedom For Pain Institute; Massage Pro C.E.; and MASSAGE Magazine, will get going at 8 p.m. EDT and will feature performances by Karen Drucker, Marina Raye and others.

The concert will be hosted by Ryan Hoyme, aka The Massage Nerd, at

Additional performers—many of whom are also active in the massage profession—include:

David Lauterstein and his son, Jake Lauterstein; Boris Prilitsky; Laura Allen; Jeff Riach; and

Doug Rasmussen.