offers a diverse selection of organic & eco-friendly products including USDA certified organic, fair-trade, biodynamic, gluten-free and vegan items

Organic GurusOnline PR News – 27-July-2009 – Frazzled and fooled shoppers sifting for safe products finally have an oasis. The Organic Gurus take the guesswork out of “gettin’ you green.” The new website is the mother lode of organic and eco-friendly products including skin care, bath & body, makeup, cosmetics, aromatherapy, coffee, tea, spices, eco books, bags, bottles and more.

Shoppers can easily browse through thousands of items by product type, brand or specialty such as USDA Certified Organic, Fair-Trade, Biodynamic, Fragrance Free, Gluten-Free and Vegan. aims to make organic affordable offering everyday discounts on nearly 100 brands including top sellers Dr. Bronner’s, Aubrey Organics, Badger Balm and Weleda. They also feature luxury skincare lines such as Kimberly Parry, skinnyskinny, Buddha Nose, Naya Organics and Skincando’s Combat-Ready Balms. Special categories cater to green grooming for men, nurturing new moms & babies, pampering pets and giving eco-friendly gifts.

The unparalleled selection of organic fair-trade tea, coffee and spices are not to be missed. The Tea section showcases couture & rare sips by Zhena’s Gypsy, Two Leaves & a Bud, Pukka and Ineeka; wellness teas by Yogi Tea, Traditional Medicinals and Numi; and Yerba Maté for aficionados. Coffee by Green Mountain Roasters, Equal Exchange and Newman’s Own beg to be brewed. The Cooking and Baking section lets foodies kick up dishes with sustainable, ethically traded spices from around the world.

The pure and simple design of the website reflects the purity of the products offered. The Organic Gurus are gatekeepers against greenwashing, they have super-strict standards to assure their customers will not be fooled by companies that falsely claim to be “natural” or “organic.” Each ingredient & product is carefully screened, if an ingredient doesn’t meet their criteria, they’ll even work with the manufacturer to modify the formula. Organic Gurus supports like-minded green companies who are truly committed to the movement.

Eco-enthusiasts shopping at this organic paradise support the entire organic movement which protects our planet, wildlife, farmers, selves and future generations.