There are many different reasons clients are driven to book appointments with their favorite massage therapists and bodyworkers. Among the top motivating factors are the need to relax and de-stress from hectic lifestyles and packed schedules, as well as the desire to eliminate or at least ease various aches and pains throughout the body. Other related reasons for seeing a massage therapist or bodyworker might include trouble sleeping, frequent headaches, emotional exhaustion and so on.

There is, however, another aspect of massage therapy and bodywork that often draws clients to the table again and again. Although it is slightly more subtle and perhaps even a subconscious factor, it does have the power to create loyal clients. Summed up in one word, this aspect is known as pampering.

Few clients may know or say that they wish to be pampered at their massage therapy or bodywork appointment. More likely, they come in seeking relief from one or more specific mental or physical aches, pains or stressors. However, part of what helps to enhance the client benefits and enjoyment of a massage therapy or bodywork session may be the wonderful sense of pampering that clients can receive when a practitioner pays attention to details.

One of the key details that can come into play when you want to provide clients with that luxurious sense of pampering is massage cream. Instead of saying nothing about your massage cream at the start of the session, tell your clients about the ingredients in the cream and how they stand to benefit. Let them know if your massage cream is all natural and completely organic. Communicate the moisturizing benefits of the shea butter in your massage cream, or the calming benefits of the lavender essential oils that are blended into your massage cream.

By taking the time to let your clients know all the advantages that come with the massage cream you are about to apply, you can easily add a sense of pampering—that sense of getting treated to an extra special session, with a practitioner who is passionate about the quality of every detail.

Another wonderful way to turn up the volume on the pamper factor is by purchasing massage creams that are manufactured for certain regions of the client’s body, where the skin is different and, therefore, has different needs. The two main areas where this is especially apparent are the face and the feet.

Select massage creams that are made especially for the more sensitive and delicate skin of the face, as well as massage creams that are made for the rougher skin around the heels and balls of the feet. These massage creams will most likely have benefits specific to both of these areas.

For example, a massage cream made for use on facial skin might contain anti-aging elements, such as vitamin C, or be formulated in a way that will not clog the pores. A massage cream made for the feet will likely be much thicker and more moisturizing than a general massage cream.

Let your clients know you care enough to pamper them by purchasing high-quality massage creams that can bring them a variety of benefits.

–Brandi Schlossberg