Akron, OH. Performance Health, manufacturer and marketer of Thera-Band®, Biofreeze®, Perform® and Hygenic® branded products, has announced a merger with Cramer Products Inc.
Cramer Products’ portfolio includes all branded products from Cramer®, Active Ankle®, Stromgren® and Cosom®, and is widely viewed as the best and longest-established company supporting the athletic training (AT), sports medicine (SM) and team markets. Cramer Products also reaches into retail, primarily through chain sporting goods stores, as well as into certain international markets.
“Combining Cramer Products with Performance Health provides benefit to both organizations, leveraging our complementary sales channels and go-to-market strategies,” stated Marshall Dahneke, president and chief executive officer of Performance Health. “Each company will cross-promote and cross-sell the other’s product lines through their respective sales channels, taking advantage of each other’s market leadership and strong legacy brands.”
This partnership will result in little initial change in how each company conducts business with their primary stakeholders. The products historically purchased from Cramer will continue to be purchased from Cramer and vice versa.
“Bringing our two companies together makes sense on multiple levels and it should favorably impact all of the professions and customers we serve. This merger joins two like-minded, value-based market leaders that support professionals through education, research and innovative products,” added Thomas K. Rogge, president and chief executive officer of Cramer Products. “I look forward to enhancing the Performance Health brands in the AT, SM and team markets while expanding the Cramer Products brands through Performance Health’s market-leading position in the chiropractic, physical therapy, occupational therapy, massage therapy and podiatry professions.”
About Cramer Products Inc.
Cramer Products Inc., headquartered in Gardner, Kansas, has enjoyed a 95-year legacy of effectively serving the athletic training (AT) and sports medicine (SM) communities. The Cramer brand began with a topical analgesic created by Frank and Chuck Cramer in 1918. Over the years, the product portfolio expanded as the AT/SM profession developed and Cramer sought to stay in lock-step with their needs. In 1950, the Cramer brothers funded and helped organize the National Athletic Trainers’ Association (NATA), the leading U.S. professional organization supporting and promoting AT/SM professionals. The Cramer name has long stood for excellence and innovation in sports medicine. For more information, visit www.cramersportsmed.com.
About Performance Health
Headquartered in Akron, Ohio, Performance Health is a leading designer, manufacturer and marketer of branded rehabilitation and wellness products sold into a variety of U.S. clinical markets, leading national retailers, and in more than 60 countries through a multinational network of distribution partners. The company’s product offering includes an innovative line of market-leading topical analgesics and a broad range of rehabilitation and wellness products. In addition, the company formulates and manufactures a variety of highly engineered products primarily for dental and specialty health care applications. Performance Health markets its diverse product offering under the well-known and highly recognized Thera-Band®, Biofreeze®, Perform® and Hygenic® brand names.