Uses superior spray technology to deliver Biofreeze® Pain Reliever, the number-one clinically recommended topical analgesic

Performance Health Introduces New Biofreeze 360°™ Spray, MASSAGE Magazine

Akron, Ohio – Performance Health has introduced its new Biofreeze 360° Spray, the better way to spray Biofreeze. New Biofreeze 360° Spray delivers the number-one clinically recommended topical analgesic using the best spray technology on the market today. This new product will be available for purchase on Jan. 1, 2013.

“New Biofreeze 360? Spray works from any angle, even upside down. We refer to it as the ‘every-which-way’ spray,” stated Doug Stuckey, senior product manager of Performance Health. “The can’s design, described as a ‘bag-on-valve’ technology, ensures a continuous flow of product and uniform spray pattern for better coverage. It’s often difficult for back pain sufferers to get an even application of Biofreeze where they need it most. This 360? Spray, with its ability to spray upside down, makes applying Biofreeze much easier. Arthritic patients sometimes struggle as well with traditional spray pumps due to the required repeat pumping. This product’s continuous flow solves that problem too.”

Unlike traditional aerosol cans that use a solution of a liquid product and propellant under high pressure, bag-on-valve technology houses nitrogen that creates pressure around a sealed bag of product. When the can’s valve is pressed by the user, the inside of the bag is normalized to atmospheric pressure and the nitrogen on the outside of the bag squeezes the bag. This squeezing causes the contents of the bag—Biofreeze Pain Reliever—to be forced out through the valve. No propellant escapes from the can in dispensing.

Like all Biofreeze products, the Biofreeze 360? Spray is paraben-free, propylene glycol free and includes a proprietary herbal blend. All Biofreeze spray products are colorless and use 10-percent menthol. The new Biofreeze 360? Spray is available in a 4-fluid-ounce size.

“We know health care professionals rely on our market leading Biofreeze and Thera-Band brands because we provide much more than just effective, professional quality products,” Stuckey added. “We support our health care partners with free practice-building programs, national brand awareness programs, clinical evidence for our products and patient education tools. This is what truly makes our brands and products special.”

About Biofreeze Pain Reliever

For more than 20 years, Biofreeze Pain Reliever has been helping people reduce their pain and manage discomfort. This market leading topical analgesic provides relief for millions of individuals suffering from sore or strained muscles, shoulder and arm discomfort, neck, hip and leg pain, back pain, painful joints, ankle and foot pain, and pain associated with bruising or arthritis.

In 2012, the company introduced a new and improved Biofreeze gel formula that is preferred by four out of five topical analgesic users1. Biofreeze is now 100-percent paraben-free, propylene glycol free and available in green and colorless (dye-free) versions. Its botanical blend includes ilex, arnica, aloe, boswellia, calendula, green tea, burdock root and lemon balm. Free product samples, custom printed with a practice name and phone number, can be ordered to match the practitioner’s formula preference—either green or colorless

About Performance Health

Featuring leading brands like Thera-Band®, Biofreeze® and Pedigenix®, Performance Health offers a broad portfolio of products for the therapy, rehabilitation, wellness, massage, podiatric and performance markets. In addition to market-leading products, Performance Health provides practice building support, evidence-based protocols, clinical and product education, turn-key dispensing and pain management solutions.

1. Decision Analyst, a leading, global marketing research and analytical consulting firm, conducted a detailed at-home use study with current Biofreeze users. In the study, New and Improved Biofreeze was tested blindly among regular users of topical analgesics. The study demonstrated that the new formula is preferred by 4 out of 5 users.

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