Service Identifies Biofreeze® & Thera-Band® Resources for Consumers
Akron, Ohio – August 31, 2009 – Performance Health/Hygenic Corporation (PHI) has launched a Where-to-Buy online locator tool to help consumers find practitioners who sell Biofreeze® and Thera-Band® health-care and wellness products. This new service benefits the individual who is in need of a pain relief or therapy solution, and benefits the practitioner by providing an opportunity to establish new relationships.
“We are committed to our Biofreeze brand’s exclusivity with hands-on health-care professionals and continue to make investments that will grow this brand while protecting our practitioners’ interests,” stated Jeff Mathers, product manager at Performance Health/Hygenic Corporation. “In addition to this practitioner locator service, we have invested in the development of exciting new Biofreeze products that will begin arriving later this year; research that helps support evidence-based practice to improve clinical decision making with our products; and expanded sponsorships of CEU seminars and educational materials. These investments, among others, will increase our practitioners’ ability to sell our brands and grow their cash-based revenue.”
To participate in PHI’s Where-to-Buy program, practitioners need to complete a simple online registration process. The program is open to all practitioners selling Biofreeze® pain-relieving products and/or Thera-Band® rehabilitation and wellness products.
Performance Health/Hygenic Corporation is a leading designer, manufacturer and marketer of a broad portfolio of products for the therapy, rehabilitation, massage and wellness markets. Maker of market-leading Thera-Band® and Biofreeze® products, Performance Health/Hygenic Corporation provides evidence-based protocols, education, turn-key dispensing and pain-management solutions. For more information, visit www.biofreeze.com or www.thera-band.com.