Rockaway, NJ, May 2, 2011: Yon-Ka Paris, the luxury phyto-aroma therapeutic skincare brand, recently announced the appointment of Pierre-Yves Lorand as General Manager for the USA territory. In this executive position, Mr. Lorand will oversee all operations for Yon-Ka in the USA, including sales, marketing, distribution and branding strategy.

Mr. Lorand was educated in France and the UK and has extensive international experience in business strategy, operations and management, including particular expertise and a good track record in sales & marketing, account management and “Commercial Excellence” programs. Prior to this position, Mr. Lorand spent 20 years in executive positions for several international companies with the goal of improving growth performance based on the principles of customer focus

“My number one priority is to build upon the brand’s relationships with our professional spa and salon partners and develop platforms that maximize the business opportunities for us all. I look forward to collaborating with our partners and the Yon-Ka USA team to increase sales and expand Yon-Ka’s presence in the market,” stated Mr. Lorand.

“The coming year will see a number of key initiatives, including the current launch of Vital Defense, the brand’s new age-prevention product, which will help us achieve our goals,” Mr. Lorand added.

Pierre-Yves Lorand will be based out of the Yon-Ka USA national headquarters in Rockaway, NJ.

Yon-Ka USA is a wholly-owned subsidiary of the Multaler group, a leading French company which formulates manufactures, inspects and distributes the Yon-Ka products in over 40 countries.