January 28, 2011 / San Rafael, California: Prima Fleur, a certified organic custom laboratory known for its unique, luxurious, natural skin, body and hair care products, introduces a skin-care regimen including four powerful products for sensitive skin. Each of these ECOCERT® certified organic products features potent natural actives to target the assault on youth by the multitude of environmental and internal stress factors we experience throughout the day.

Stress Relieving Cleansing Crème [No.1201] to cleanse away emotional stress while calming redness with anti-inflammatory schisandra, antioxidant seabuckthorn, and anti-irritant rhatany extracts. Developed to be massaged into tired, stressed skin, this gentle crème cleanser helps skin resist external stress factors while stabilizing lipid and moisture balance. An aromatic escape is provided by rose, neroli, lavender and chamomile, pure essential oils among the gentlest botanicals in nature, ideal for treatment of sensitive skin.

Immortelle Facial Mist [No.1213] to quench and revitalize exhausted cells with regenerative helichrysum and a sweet lupine extract, rich in oligosaccharides and glutaminated peptides to improve the synthesis of structural proteins and epidermal lipids. This intensely-soothing mist regenerates and preserves the barrier function of the skin.

Radiance Day & Night Face Crème [No. 1203] to nourish skin with this delicate crème, abundant with organic actives, and featuring alfalfa extract, an anti-aging active for prevention of wrinkles and improving skin elasticity. This potent organic delivers retinol-like action to stimulate epidermal cell renewal and improve synthesis of collagen without the negative irritation factors of retinol. This is an ideal crème for devitalized, sensitive skin prone to slackening.

Samphire Eye Crème [No. 1214] to soothe the delicate eye area. The first sensation upon application is a dramatic feeling of soothing, cooling relaxation of the eye area. It is provided by our namesake ingredient, crithmum maritimum, commonly called samphire, an aromatic water which has the ability to induce the skin’s endorphin release from keratinocytes and sensory neurons, providing a sensation of soothing calmness. Endorphins activate opiate receptors expressed in the limbic or “emotional” brain, which plays an important part in the sensation of pleasure. Each ingredient in this all-botanical formula is selected for efficacy and gentleness, specifically addressing eye area issues of skin wrinkling, loss of elasticity, puffiness, hyper-pigmentation, reversal and prevention of free-radical damage.

For more information, call (415) 455-0957, e-mail sales@primafleur.com or visit www.primafleur.com.

About Prima Fleur

Prima Fleur Botanicals is an ECOCERT® certified custom and private label manufacturer of unique, natural, completely pure personal care essences and products for skin, body and hair. In addition to custom designing luxury natural personal care products for some of the world’s most prestigious cosmetic companies, it produces and maintains an inventory of more than 250 therapeutic-quality essential oils and rare extracts which are expertly added to the company’s exclusive formulas, or offered individually.

Prima Fleur products repair, transform, revitalize, restore, replenish, moisturize, soothe, soften, nourish, detoxify, penetrate and protect naturally, without using parabens, sulfates, petrochemicals, synthetic fragrances, synthetic colors or other harsh ingredients, or animal testing.