Highlighting the need for a concerted educational campaign that promotes healthy eating, a Produce for Kids national study released in
"Our fall campaign will make healthy eating a central topic of discussion and learning in classrooms and communities nationwide," said
"Encouraging families to eat right and be active is not just a one-time message and PBS KIDS is committed to helping families explore what it means to lead healthy lifestyles," said
In The Classroom and Online
At the heart of the campaign is a contest for teachers that will seek to identify and reward original, innovative and creative classroom projects that encourage kids to eat more fresh fruits and vegetables. The Produce for Kids "Play with Your Produce Healthy Challenge" contest will be accessible through PBS Teachers (pbsteachers.org) and three grand prize winners will receive:
-- A class and project profile on the Produce for Kids Web site that showcases the winners' successes and offers ideas on how other classrooms can replicate this model; -- A mini-grant of $500 for school-based nutrition and health promotion programs - for example, the provision of fruit and vegetable snacks, salad bars for cafeterias, school garden supplies or nutrition education curricula and materials; and -- A PFK classroom party tool-kit featuring party ideas, recipes, taste testings, favors and gift certificates that can be used to purchase fresh produce and other nutritious food.
Every classroom entry will be rewarded with coupons and discounts for fresh produce, lesson plans featuring fun ways to engage children as they learn about the benefits of eating fresh fruits and vegetables.
Kids can also extend the fun online at home with health-themed games on pbskids.org/produce. On the site, families can explore games that tie into grocery store visits such as Arthur's Supermarket Challenge; play along with Cookie Monster and Grover as they help children learn what it means to "eat colors;" assist Curious George as he juggles his favorite fruits; choose recipes from Maya and Miguel and much more.
On PBS Parents (pbsparents.org), caregivers can access resources and activities via the "Eating for Health – and for Fun!" page that supports PBS KIDS mission to encourage healthy living among families. New "Supermarket Explorer" activities are available this year to entertain kids while they are at the grocery store with their parents to build a positive relationship with healthy foods as well as develop early learning skills such as reading and math.
In addition, PBS Parents includes resources for caregivers looking for ideas on how to encourage kids, even the pickiest ones, to eat a healthy diet and develop healthy habits from the start. There are also fun activities and healthy kid-friendly recipes.
Celebrity appearances and regional promotions
A star attraction of the "Eat Smart for a Great Start" campaign will be
Publix and PFK have also partnered with SNaCC (School Nutrition Communications Campaign) and
Another highlight of the campaign is Produce for Kids' presence, in partnership with Meijer, at the Belle Isle Grand Prix in
Produce for Kids will also be extending educational outreach to the local
About Produce for Kids
Produce for Kids(R) promotes healthy lifestyles for children by educating kids and parents about the benefits of eating fresh fruits and vegetables while also supporting worthy children's causes. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than
About PBS KIDS
In response to the increased number of children facing risks from childhood obesity, PBS KIDS kicked off a children's health initiative to strengthen existing health-related resources and build a cohesive framework for public media to encourage kids and families to make healthier lifestyle choices. The initiative kicked off with the convening of PBS KIDS' Public Media Council on Children's Health in early 2008 and was followed by a virtual summer road trip to health utilizing character role models, resources and content for families and educators. Building long term partnerships with organizations that share a similar mission, such as Produce for Kids, is one of the many examples of PBS KIDS' community-based activities to encourage healthy lifestyles.
PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, are committed to providing the highest quality non-commercial content and learning environment for children across the country. Providing age- appropriate, diverse programming for kids, PBS KIDS and PBS KIDS GO! programs consistently earn more prestigious awards than any other broadcast or cable network. Only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. With additional PBS resources to complement its programming, including PBS KIDS online (pbskids.org), PBS KIDS GO! online (pbskidsgo.org), PBS Parents (pbsparents.org), PBS Teachers (pbsteachers.org), PBS KIDS Raising Readers and literacy events across the country, PBS is providing the tools necessary for positive child development. PBS is a nonprofit media enterprise owned and operated by the nation's 356 public television stations, serving more than 65 million people each week and reaching 99% of American homes.
SOURCE Produce for Kids