You need them. How do you get them?
A brochure is the vital in-depth business tool you need to make a professional and convincing impact. How do you go about getting one?
Make your own
To create a brochure for your practice, you have some decisions to make:
• What’s the best way to present the benefits of your work?
• What graphics will catch people’s eyes?
• Should you include your menu, rates or directions to your office?
• How do you achieve a professional and attractive appearance?
If you have a computer and layout software, you’re ready to go. Googling for “free clip art” returns a number of sites that could help with graphics. Consider hiring a graphic designer, which can make a big difference in presentation, but can be expensive.
Once you have designed your brochure, how can you get it into print?
• Your home printer. This is great for printing a few brochures at a time, so you can make changes as often as you want. Big office supply stores even sell trifold brochure paper. Do take into account the cost of paper and especially ink for making full-color copies.
• Copy stores, such as Kinko’s. They can print from a paper master or CD, and fold, too. The more you print, the less each brochure costs.
• Online print services, such as the popular VistaPrint.com. Prices vary widely from $.07 a piece to $1.20, as does quality. Order small at first to make sure the product projects the image you want.
Ready-made, professional brochures
“Why reinvent the wheel?” is a frequent comment made by bodyworkers who use premade professional brochures. They seek a brochure company they trust to provide brochures that are reputable, well-researched and attractive. They simply add their business information to the back for a ready-made professional presentation.
Many find that brochures from an independent source also add credibility—in other words, you are not just making it up that massage can help prevent injuries or improve sleep.
It’s easy and inexpensive to type up, print and add a single panel insert to a brochure that states your rates, menu and other business information. When your rates needed to be adjusted, simply replace the insert.
A combination approach
If you have your own brochure, there are still good reasons to use brochures on such modalities as reiki, reflexology or Thai massage, where detailed explanations really help. In addition, brochures on such conditions as back pain, headaches or fibromyalgia help you reach specific individuals in, say, fibromyalgia support groups, childbirth classes or your chiropractor’s office.
A brochure is something you can hand people that’s more in-depth than a business card. Think about the impact you want to achieve, and research your options well before committing to a particular type of brochure. You want to be happy with what you get—and where it gets you.
Diana Moore was a massage therapist for 14 years, and is the writer for Natural Touch Marketing (www.NaturalTouchMarketing.com). Natural Touch Marketing offers professional brochures on more than 30 topics and a personalized layout service for helping massage therapists market their businesses in the most professional and cost-effective way. See all 30-plus brochures at http://www.naturaltouchmarketing.com/Brochure.php.