Promote Yourself as a True Professional, Dr. Brian Dawson, MASSAGE Magazine Business TipPromote yourself—and your business—as a true professional.

Have a clean and comfortable office area; attentive and friendly staff with a caring attitude; prompt service; smooth and uncomplicated administrative policies and procedures; and honest and ethical business practices. These are the best promotional tools; word-of-mouth about your practice and policies can also help increase clientele, but only if you represent yourself and your practice in a professional manner.

Every seasoned health practitioner knows most of us excel in our technical skills to treat clients. We’ve practiced long and hard over the years and have become quite good at it.  We commonly see ourselves as practicing a combination of art, science and philosophy to heal the human body. Typically, this is really why we enjoy treating clients most of all!

You can also promote your business by using your skills to create, in more artful ways, the delivery of the outstanding technical results your clients want. This is often the most personal time when your clients are with you, but if this step is done well and correctly, and they like your staff and administrative policies, they will gladly refer their friends and family to visit your office as well.

Dr. Brian Dawnson, Promote Yourself as a True Professional, MASSAGE Magazine Business TipDr. Brian Dawson was educated at Purdue University and Palmer College of Chiropractic. His interest in finance began when he found the business and administrative side of running health clinics to be a frustrating and inexact science. Now, as COO of Money Management Solutions, Dr. Dawson is involved in helping chiropractors and other health professionals from all around the country achieve success and get on the road to wealth and financial freedom. He recently released his new book, Breaking the Profit Barrier—the Healthcare Practitioner’s Guide. Money Management Solutions specializes in helping health professionals with all of their financial and marketing needs-including Internet marketing and Web sites. For more information about the company’s services, contact Dr. Brian Dawson, D.C., at (727) 448-1011 or e-mail him at You can also visit