Not since Napoleon has something this "short" packed so much revolutionary power

Las Vegas (Vocus) October 5, 2009 — Today, Pure Revolution, a company specializing in high-efficiency commercial and residential water purification systems, announced its most revolutionary product yet – the compact, multi-use IceOPure product.

Today, consumers and businesses alike are focused on environmentally-friendly products. The IceOPure system is the most eco-friendly product of its kind, using 75% less filters and no phosphates, salts or other chemicals. The product is designed to eliminate the filter banks in commercial operations that are not only costly to maintain but also cumbersome. Purified water will keep equipment scale-free and bacteria-free while providing an immediate savings to a commercial operation.

"The debut of Pure Revolution’s IceOPure system at the 2009 NACS (National Association of Convenience Stores) show, is to give Convenience Stores a leg up in their efforts to ‘go green,’ and increase their beverage sales, particularly as they venture into the specialty coffee segment," said Mike Paice, president of Pure Revolution.

Paice adds, "We’ve all seen a significant spike in specialty coffee and tea sales and read about the so-called ‘coffee wars.’ We should bear in mind that all the exotic blends and fair trade coffees or teas will mean nothing if it is infused with bad water." Coffee has naturally occurring oils that when blended with hard water will form an oily film on top. When coffee is made with "softened" water, the grounds become gooey and over-saturate the coffee.

The IceOPure system is well-positioned to meet a variety of needs, not the least of which is water purification at point of use while protecting the environment. With the inundation of news almost daily about contaminants that are posing a myriad of health hazards, and a national focus on affordable healthcare, consumers as well as commercial establishments serving beverages and food are forced to focus on the quality of their water — bringing home the adage, ”Prevention is better than cure.” Commercial food establishments need to maintain an "A" rating for higher consumer participation.

CEO Tom Cartwright, a history buff, lives by Napoleon’s saying, ”To extraordinary circumstances we must apply extraordinary remedies.” Cartwright explains, "The IceOPure system is the best product to replace existing filtration systems for ice machines, coffee/tea brewers and steamers." The IceOPure can be connected to any single unit or multiple units in a commercial establishment. Cartwright adds, "The fact that is doesn’t require electricity makes it a great product for international use as well."

The IceOPure is designed to handle total dissolved solids (TDS) levels of 50-2,000 parts per minute. It meets the specifications for mixing with soda syrups of a major soft drink manufacturer. With its ability to handle pressure of 50-100 psi, the IceOPure can be connected to 50 – 800 lb Ice Machines.

While Napoleon is remembered for many things during the French Revolution, his lasting impact will undeniably be the creation of the Napoleonic Code, which provided equal opportunity regardless of social or religious status. In revolutionary style, the IceOPure will give all commercial establishments having multiple locations the ability to provide equal taste at every location, regardless of geographic area. Commercial customers who have piloted the IceOPure system agree that IceOPure has twice the power without the complex.


About Pure Revolution
Napoleon Bonaparte said, ”A revolution is an idea which has found its bayonets.” As a company, Pure Revolution is focused on bringing new technologies to market to address today’s economic and environmental concerns related to greener, cleaner water solutions, as well as offering a valuable solution to water softener bans across the nation. PureOFlow and IceOPure systems satisfy all of these concerns by generating ROI and contributing positively to the environment. It is truly the perfect time for this product.

Pure Revolution envisions a future where the world’s fresh water crisis is addressed and managed through home technologies. With the PureOFlow whole-house/whole-business reverse osmosis water purification system, bottled water, household water softeners and at-sink filters become unnecessary, saving homeowners money and reducing waste.

More than 1,000 businesses have trusted PureOFlow technology to provide purified water efficiently and cost-effectively to their customers. Hundreds of residential customers have adopted PureOFlow whole house reverse osmosis systems. PureOFlow was selected for Discovery Channel’s Green Planet Series, "Greenovate." For more information visit, or call (702) 834-6570.


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