Hansel Lucas doesn’t have a master plan to repair Lee County’s economic stability, but in the meantime, he’s doing all he can to ease his neighbors’ aches and pains.

With tightened budgets forcing businesses and families to get by with less, services like massage therapy—considered a luxury by most—may seem out of reach during a recession. But … more people than ever need help unwinding after a hard day.

By offering free massages at his studio to anyone skeptical about the benefits of massage therapy, Lucas is trying to “help out 90 people in 90 days.”

BusinessWeek, nationwide, July 8, 2009