Michele Merhib’s first massage studio wasn’t much of a studio at all; it was a small room tucked between the men’s and women’s locker rooms at an Aurora country club.
It didn’t take long for Merhib to outgrow that facility … Merhib [opened] a studio that emphasized massage as a form of therapy …
It wasn’t long before her idea caught on.
Today, four years after she sold her concept to Fitness Together Franchise Holdings and renamed it Elements Therapeutic Massage, there are 78 Elements studios in 22 states, all based on the concept Merhib started in her first Aurora studio.
—The Aurora Sentinel, Aurora, Colorado, April 17, 2010