How’s this for a Father’s Day gift: beer, brats — and a basalt stone massage, customized body scrub and a cleansing facial topped off with a Swiss shower treatment?
Asante Spa in El Dorado Hills is offering just that for the 25 dads who will take over the facility for three hours today — no women allowed. The $305 “Father’s Day relax and recharge” package is the business’s latest move to pull in more male clients, a fast-growing demographic for an industry traditionally considered the domain of pampered women.
The Sacramento Bee, Sacramento, California, June 15, 2008