Cindy Eilertsen waits for a local anesthesia to kick in at The Dental Shoppe in Lafayette. The dentist’s office offers massage chairs and movies to help ease patient’s nerves. “Little Shop of Horrors” is a common request, Jeffrey Winnicki, one of the doctors, said. Relaxing on a massage chair and watching her favorite character, Jack Sparrow, in “Pirates of the Caribbean: The Curse of the Black Pearl,” Judy Novella found it hard to believe she was in one of the places she used to fear most. After a lifetime of dental anxiety, Novella finally owned up to her dental problems and headed to the Dental Shoppe in Lafayette.

Daily Camera, Boulder, Colorado, March 17, 2010