Los Angeles, CA (Aug. 16, 2012) – The fitness nutrition market is a crowded space with heavy saturation and little innovation. Case in point, hundreds of protein bars were introduced the year before the Southern California company Quest Nutrition was founded. Despite the deafening noise created by all of the new products, Quest experienced more than 18 months of exponential month-over-month growth by leading with an inspirational philosophy and the holy grail of protein bars.
“The team here at Quest lives by a simple philosophy–human potential is nearly unlimited,” explained COO Tom Bilyeu. “Most protein bars are just candy in disguise, and we were all excited by the challenge of pushing the boundaries of food science and creating the first perfect protein bar–one that’s made exclusively of the highest quality ingredients, doesn’t use any junk or make any nutritional compromises and still tastes delicious.”
Quest Nutrition and its flagship product Quest Bar, has inspired fierce loyalty among health and fitness aficionados, who recognize the uncompromising nutritional values of Quest’s entire line of products. Distinguished by a proprietary, patent-pending process, Quest Bars are the first high-protein, high-fiber, low-carb bars, with zero-added sugar. Each junk-free bar contains a full 20 grams of the highest-quality whey protein available, only 2 to 6 grams of active carbs with no maltitol or other sugar alcohols that cause digestive upset.
“Our biggest competitive advantage is our reckless willingness to go all the way in our product formulations. We go all the way to the point where elite physique competitors make them a part of their daily routine” explained Penna. “There were a thousand reasons not to make this bar–the proteins are way too expensive, the production process is fantastically difficult even with high-tech equipment, getting the flavors right took years, and getting the bars shelf-stable without sugar or preservatives forced us to literally re-conceive the entire bar making process, just to name a few.”
The gamble paid off as evidenced by the ever-expanding community of early adopters that have begun recommending Quest products through social media and good old fashioned word-of-mouth. Those recommendations have transformed Quest from an exclusively online company just more than a year ago, to being available in more than 5,500 stores across the U.S., including national retailers GNC and The Vitamin Shoppe. In addition to fueling growth, this focus on quality and nutritional efficacy has garnered Quest the recommendation of trainers, nutritionists and other health professionals that are on their own quest to turn the tide against obesity and all of its associated ailments–a fight that Quest is proud to be involved in.
Since launching, Quest has steadily amassed more than 160,000 Facebook likes (Facebook.com/QuestNutrition); from everyday active, health-conscious consumers to top fitness competitors, bodybuilders, yoga enthusiasts, low carb dieters, and professional athletes. “Social media allows for an incredible level of meaningful community engagement,” explains Nick Robinson, chief marketing officer for Quest. “But it can be a double-edged sword; if you’re disingenuous, or trying to push a sales agenda, people will not engage. That’s why we’ve always focused on adding value in everything we do.”
That type of two-way involvement has made Quest a different kind of company. “The deep relationship with our customer keeps us focused on delivering results,” continued Pena. “The success of our customers’ goals is our focus. Profits have to be born of our success in that endeavor.”
For more information, visit www.QuestNutrition.com.