I find open and honest communication is the biggest key. I always treat my clients the way I prefer to be treated, and talk to them in a way they’ll understand (meaning: I don’t use “medical/muscle talk”). I would say almost every time a client upgrades from a regular therapeutic or Swedish massage to something more therapeutic, or they add an extra spa item to help them feel good. I also make sure my products are only pure or as close to organic as possible. I use them on myself, as does my family, so I give feedback on our experiences to my clients. They love it!