In addition to our favorite social networking sites (Facebook, MySpace, Twitter, Plaxo, MySpace), Ariana Institute has also set up a Your Massage Therapy Continuing Education MeetUp group as part of the system. Ariana Institute continues to utilize Constant Contact to keep in touch with clients, students and colleagues via e-mail, although we are reevaluating the effectiveness of this program by reviewing the key metrics and results of our mailings on a regular basis. Tracking our ROI (Return on Investment) is one of the most important criteria in our marketing system. At Ariana Institute, we expanded our online class offerings through an online learning system from 6 to 25 CE classes and began marketing those online classes nationally as well as locally, after spending several months reviewing the rules and regs of each state CE program in the United States and receiving acceptance from each state individually. It took a lot of effort; however, the majority of the research could be done online. I attended a seminar, “Get Ready to Live: A Conversation Beyond the Buzz,” held as part of SXSW Interactive Conference in Austin where we discussed the interdependent relationship between technology and communications behavior that is shaping the world around us. We joined with pioneers in the social ecosystem that is growing tomorrow’s human business. It was an inspiring and enlightening experience.