It depends on which perceptions we want to improve. I’m especially interested in the clinical aspects of massage, so keeping the public informed about ongoing research regarding the benefits of massage in treating certain conditions–which they may be currently treating with medications or surgery–is very important. For some, the energetic elements and those that overlap with Eastern practices are key. For others, offering the most autonomous and relaxing environment possible is important. How to unify these messages is a great adventure for us. Our professional organizations and Massage Therapy Body of Knowledge are doing a great job of working together to guide us.