When my partner and I first came up with a business plan, we decided it must be “eco-friendly.” We purchased 750 square feet of bamboo flooring and environmentally safe paint. We decided to only use organic lotion and have separate recycle bins for trash. By posting [on our website and in our reception lounge] that we’re doing our part to help the environment, we’re also educating our clients with the hope that they’ll take some of our ideas home to their families.
As our business grows, so do our “green” habits. We’re keeping it simple, yet sending a powerful message to take this issue seriously.