NEW YORK, NY — 07/23/09 — The U.S. natural health and beauty care (HBC) market will charge toward sales of $12 billion in 2014 as more American consumers go natural, organic, and green, according to “Natural and Organic Personal Care Products in the U.S., 4th Edition,” by leading market research publisher Packaged Facts. In 2008, the U.S. market grew 8% and approached $7 billion.

Looking ahead from spring 2009, Packaged Facts designates the natural personal care market a “steady performer” during recessionary times. Safety concerns, fear of disease, green-minded worry about pollution, and U.S. consumers’ heightened sophistication regarding health/fitness/appearance issues will help return the market to the double-digit growth reached annually from 2002-2007.

“Many Americans fear the health consequences of using chemical-laden deodorant, shampoo, foundation, and other personal care products,” says Tatjana Meerman, publisher of Packaged Facts. “They have tried natural versions of such products, and have become sincerely, even passionately green-minded. Just as there is no turning back the clock on America’s acquired taste for things upscale, whether designer clothing or luxury goods, there is no way that we can give up our safer natural and organic products, or the green, eco-friendly thinking that accompanies them.”

Global sales are forecast to parallel the bullish U.S. market and approach $40 billion in 2014, with total growth exceeding 73% for the period 2008-2014.

“Natural and Organic Personal Care Products in the U.S., 4th Edition” examines the consumer marketplace for natural and organic skincare, haircare, and makeup products. In this latest edition, international data are presented and analyzed for the first time. Dollar estimates incorporate sales to consumers through all channels, including natural food/HBC, mass, specialty stores, department stores, independent grocers, spas and salons, Internet websites, mail-order ads/catalogs, etc. For further information, visit:

About Packaged Facts — Packaged Facts, a division of Market Research Group, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services and financial products. Packaged Facts also offers a full range of custom research services. Follow us on Facebook at