Sole Practitioners: Are You Ready to Reopen Your Massage Business?
Earlier this month, the International SPA Association (ISPA) released its Spa Reopening Toolkit, a collection of resources designed to provide spa…
Make the Right Match: Top 7 Topicals for 7 Types of Clients
A web search for “massage topicals” returns results in the hundreds of thousands, all with different properties to recommend them — consistency, s…
Combine Massage Products with Your Techniques to Create Your Client’s Dream Session
A good cook knows by instinct, education and experience exactly what ingredients to combine to create the perfect dish. The same philosophy co…
These 6 Website Tweaks Will Help You Communicate Better with Clients
Especially at a time like this, when your actual business may be closed and clients can't stop by to visit you to make an appointment, your websit…
Staying in Touch with Clients via Your Online Marketing is Vital to Your Business Right Now
It’s easier than ever to put the power of the digital revolution — online marketing — to work for your massage therapy business. We go online n…
Has Your Massage Oil Gone Bad? Here’s How to Tell
In your massage practice, cleanliness is always a priority. Equipment and tools are kept in good working order; linens are washed with antibact…
Make Your Massage Even More Marvelous by Adding Spa Services and Other Signature Elements
Spas have long been at the forefront of holistic health care, in terms of creating unique spa services and soothing environments. Spas are als…
Offer Clients an Upgrade: 6 Simple Spa Treatments to Add to a Massage Session
Incorporate spa treatments into a massage session to benefit clients while increasing your income. If you have a new client on the table, they …
Sharpen Your Sales Skills for the Holiday Season, Part 2: Help Clients Address Their Stress
If you missed Part 1 of this series, read it here. As the year comes to a close, anticipation and excitement for what the future holds begin t…
How to Sharpen Your Sales Skills for the Holiday Season, Part 1
If you ask a massage therapist why they entered the field, you’ll probably receive some variation of “I want to help people reduce stress, relieve…