cherie sohnen-moe october webinar

When: Tuesday, October 18, 4 p.m. EST
Speaker: Cherie Sohnen-Moe

Three major ways to increase revenue in your practice are to increase the number of clients you see, raise your prices, and increase the amount you sell (in services and products) to the same number of clients.

Explore how to choose products that are aligned with your own wellness philosophy, how to display and package merchandise for sale, and how to creatively sell products when you do outcalls. Whether you are a sole practitioner or run a practice, you’ll gather great ideas to implement right away!


At the end of this webinar, you will be able to:

  • Define your unique position
  • Enumerate 3 qualifications for choosing a particular product to sell
  • Choose 2 products that would be appropriate to retail
  • Develop 2 holiday bundles
  • Describe 5 ways to set up holiday merchandising
  • Define keystoning
  • Identify 2 advantages and 2 disadvantages of retailing products
  • Distinguish between baking, recommending, and direct selling


Join Cherie Sohnen-Moe as she shares a multitude of ideas to help you ethically sell retail products and grow them into an integrated revenue stream for your practice.

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About the speaker:

Cherie Sohnen-MoeCherie Sohnen-Moe is an author, business coach, international workshop leader, and successful business owner since 1978. Cherie has written more than 150 articles that have been published in many national and international magazines. She is the author of Business Mastery and Present Yourself Powerfully, the co-author of The Ethics of Touch, and a contributing author to several other books.

She has taught at massage, acupuncture, and holistic health schools across the country. Her most popular workshops include Marketing from Your Heart, The Four Keys to Publicity, and Profit with Products. She is active in many professional and community organizations, and is a founding member and the current president of the Alliance for Massage Therapy Education.

Among her honors are the Distinguished Service Award and the Professional Achievement Award from the American Society for Training and Development (ASTD), the Outstanding Instructor Award at the Desert Institute of the Healing Arts, the Missouri AMTA President’s Award, and the Massage Therapy Hall of Fame.