It's a problem that
As soon as they had finished developing the online software-as-a-service (SaaS) application to solve the problem for their clients, other businesses of all sizes and from all around the world were already lining up to get on board.
Three years later, the pair has launched StickyStreet, the new name for the hip and user-friendly online service that helps small business and franchise owners to make their gift card and loyalty campaign dreams a reality.
"As they say, necessity is the mother of invention, and there was a great need among these business owners for a way to swing these customer promotions without using a lot of time, money, and resources," said founder and CMO Angell. "The largest retailers have had an advantage in many respects in the past, but with Web 2.0 applications like this one, small businesses are increasingly able to play in the big sandbox."
StickyStreet is distinctly different than their competition, which often require multiple consultations, costly reconfigurations, proprietary products, and high entry costs. StickyStreet, on the other hand, is completely web-based, hardware-free, and doesn't charge transaction fees. The structure of the service also allows companies to mix-and-match an unlimited number of campaigns to fit their unique needs. Companies aren't even required to use physical plastic cards.
In addition, Angell and Soromenho are determined to make their company extremely user-friendly, with a sleek and intuitive interface, an irreverent tone that purposefully avoids marketing jargon, as well as an unusually warm and accessible customer service desk.
"We already know that we have a service that people want and need," said Angell. "We saw our new challenge as making our site as fun and easy to use as possible. We love what we do, and I think our enthusiasm seeps through people's computer screens."
Since its launch, the gift card and loyalty campaign company has attracted a number of diverse clients from around the globe — from a tiny dress shop in
"One of the best aspects of our service is that our campaigns leave a lot of room for originality and creativity," said founder and CTO Soromenho. "Every week we're delighted by some new way that a client has found success using our service — a way that we had never before imagined."
For more information, visit http://www.stickystreet.com. Contact: Anthony Angell Phone: 866.780.STICKY (7842) Email: firstname.lastname@example.org Website: http://www.stickystreet.com
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