Continues support of conserving pristine environments worldwide

Clearwater, FL – September 15, 2009 – Save Your World, whose innovative “green” business model (“1 Product = 1 Acre of Rainforest Saved for 1 Year”) is helping to save the rainforest, announces that Dr. Richard Rice has joined the company as Chief Conservation Officer. In this role, he will be assisting Save Your World in negotiating new opportunities and securing funds to support the conservation of additional pristine habitats around the world.

Dr. Rice has over 20 years’ experience in natural resource and public policy analysis, most recently as Chief Economist at Conservation International, a nonprofit organization dedicated to securing a healthy planet for today and future generations. While at C.I., Dr. Rice was instrumental in developing a unique and innovative leasing program, one of the first of its kind in the world, to protect the South American rainforest from devastation due to logging and mining. As a partner in this program, Save Your World helps pay the fees to maintain this agreement with the government of Guyana, through contributions and product sales. The advantage of a leasing program is that it provides a steady stream of income so that governments no longer need to choose between conservation and economic development. This pioneering approach is now in place in more than a dozen different countries.

“I am thrilled that Dr. Rice has chosen to work directly with us in the fight to save endangered places around the world and improve the lives of those who live there,” said Scott Cecil, President of Save Your World. “As a conservation company, we believe that people can live in harmony with nature.” Dr. Rice adds, “Save Your World provides a unique connection between consumers and the owners of some of the most precious resources on Earth. The company has had unprecedented success in its conservation mission and I look forward to working with them to protect and preserve additional critical habitats.”

About Save Your World
Save Your World is a company made up of family and friends who share a passion for preserving the world’s natural resources. Save Your World is able to support conservation efforts through sales of natural and organic personal care products (Save Your Hair, Save Your Body, Save Your Skin, Save Your Lips and Save Your World). The complete line of products is the first in the United States to contain organic Yerba Maté and organic Aloe Vera. Products may be purchased on the web at www.saveyourworld.com or at select Whole Foods Markets, The Vitamin Shoppe stores nationwide, in select Safeway locations, local beauty supply stores, health food stores or natural food markets.

  • Save Your World goes to great lengths to ensure that its natural products are made in an environmentally sensitive manner, and pledges:
  • Fair Trade practices will always be our policy
  • Raw materials and ingredients are all natural and biodegradable
  • Packaging will be made of recycled or recyclable materials
  • No animal testing or animal by-products will ever be used
  • No Parabens, no Sodium Lauryl Sulfate, and no 1, 4 Dioxane

Save Your World is helping to save the rainforest through a unique and innovative leasing program, one of the first of its kind in the world. Through contributions and product sales, Save Your World helps pay the annual royalties and fees required to maintain an agreement with the Guyana Forestry Commission to protect the rainforest in its pristine state. Save Your World has helped to protect 200,000 acres of Guyana rainforest for another year. This South American rainforest project is on one of the world’s oldest geological rock formations and is one of the richest areas for plant and animal biodiversity. Rainforests contain about half the planet’s 5 to 10 million plant and animal species and harbor 70 percent, or more than 2,000, of the plants identified as having anti-cancer characteristics by the U.S. National Cancer Institute.

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