BOZEMAN, MT — July 23, 2012— Schedulicity (, a leader in online scheduling for appointment-dependent small/medium businesses (SMBs), has announced the availability of Reliability+, a new feature offering businesses the ability to request a credit card hold from clients when booking high-value services, classes or workshops, eliminating loss of income from unattended appointments. Reliability+ stores credit card information according to Payment Card Industry Data Security Standards (PCI-DSS), providing security and privacy of payment information for businesses and their clients.

According to a survey-based study of 900 SMBs and self-employed individuals in November 2011, SMBs reported $8 billion in fraud losses in 2010. “Some $5.43 billion was out-of-pocket expenses incurred due to fraud, including lost business, legal fees and insurance payouts.”

With Reliability+, both SMBs and their clients have the security of holding high-ticket appointments with the click of a button. If a client misses an appointment, the business can now charge directly from Schedulicity for that “no show.” Clients can schedule appointments with peace of mind, knowing their personal information will be stored securely and responsibly.

“Most online scheduling companies believe they’re protecting merchants from fraud and lost business by requiring full or partial payment at the time of booking,” said Schedulicity CEO Jerry Nettuno. “Historically, ‘hold with a credit card’ mechanisms have been implemented haphazardly without proper attention to data security. With Reliability+, Schedulicity’s customers and their clients can confidently execute transactions and exchange payment information online in a secure and private manner.”

Beyond the regular subscription rate, there is no additional cost to the business for Reliability+. Schedulicity is completely free for the consumer.

About Schedulicity

Schedulicity is the leading online appointment scheduling solution for small businesses. To date, more than 13 million appointments have been booked through Schedulicity (an appointment is booked every three seconds) in more than 2,300 cities across the U.S. and Canada, facilitating more than $650 million in commerce per year. Schedulicity earned a prestigious DEMOgod Award at DEMO Fall 2011 for exceptional potential to thrive in the market, and was also honored by Tech Awards Circle 2011 for Best SMB Service, recognizing small to mid-sized companies that have created truly outstanding technology services. To sign up for the service or to find a service provider near you, visit or Schedulicity’s Facebook page.