DSS Research, the largest research and analytics firm dedicated to the market information needs of health insurance organizations, released today the latest wave of its quarterly, national SeniorTraxÂ® Survey of the 65 and over population.
The most recent survey data completed in early September with 580 seniors 65 and over concludes that most seniors feel health care in the US is more likely to improve under the leadership of Democratic Presidential Candidate Barack Obama. Respondents were not optimistic about McCain, with just 8.9% seeing health care in the US improving under the Republican Presidential CandidateÂ™s leadership. Overall, McCain played better on the health care issue with higher income seniors while Obama faired better with their lower income counterparts.
Health care is obviously a key issue for the growing senior population, said Roger Gates, president and CEO of DSS Research. As one of the nationÂ™s leading health care marketing research firms, it is important for us to know how consumers are feeling about the future of health care and to provide our findings to those who can best assist this group.
Other findings from the survey:
For more information on DSS Research or the SeniorTrax Survey, call 800-989-5150 or visit www.dssresearch.com.
Rene Smith, 817-336-6824 ext. 330