As you know, everywhere massage therapists look, there seems to be somebody giving them another reason to step up their tech know-how and get busy promoting themselves on the internet. But with mysterious terms like social networking, Web site development and blogosphere, it can be hard enough to figure out what it all means, let alone how to use it to promote their services. But with so many people trading information online these days, practitioners may find that spreading the word about their services could be easier than ever – all they have to do is learn a few simple techniques that anyone, even those without a Web site or a marketing budget, can implement.

Below are three steps that are easy and free, so any practitioner can benefit by putting them to use. They don’t need to buy a book to figure out the internet or even become tech-literate. Just a few minutes online could help them discover these easy ways to attract new clients through the Web. Building a business has never been easier or cheaper!

1. Utilize online review Web sites – Most practices have loyal clients who rave about how much they love the massages they receive from their practitioners. Often they look forward to their appointments or talk about how great they feel afterward. Practitioners who have a friendly relationship with these enthusiastic patients can kindly ask them to write a review of their experience on an online business-review Web site. More and more practices are finding that they are getting new clients through reviews written on sites like Yelp.com or Citysearch.com. Sometimes practitioners aren’t even aware that there are reviews about their services on these sites, so to be up to speed about what other are saying about you, it’s important to check out online review sites.
See Citysearch.com, Yelp.com, Reviewpage.com, and Yellowpages.com.

2. Attract new clients and make booking appointments easier by using an online scheduling tool – A common time waster for practitioners: scheduling appointments with patients. Practitioners can spend hours a week playing phone tag with patients. And often times they are interrupted by a ringing telephone when they are busy. A free and easy solution to appointment-booking woes is an online scheduling tool. When practices use a scheduling tool, it becomes easy for new and current patients to click a button and book their appointments online. With this tool, practitioners can set up a calendar online, clients can see their availability, and an appointment is booked right then and there. No phone tag, no missed bookings.

3. Talk About Yourself – Hundreds of Web sites specialize in topics of health and wellness, and many practitioners visit them frequently. Whether it is an advice page or a forum discussion, there are many places where you can leave comments and join in a discussion. Use the space at the end of an article or blog to make a response that is relevant to the topic and reference your practice.
See About.com, ChiroEco.com, and Yahoo! Answers.

It can be that simple. Even if your readers try just one or two of these techniques, they can find their businesses attracting more attention than ever before. And with each of these techniques being free and not requiring even a Web site, there’s every reason to give it a try!

Rody Moore

Rody Moore is founder & CEO of Genbook.com. Soon after he pondered the simple question, “Why can’t I book appointments online?” Rody Moore established Genbook.com. As an entrepreneur himself, Rody made it his goal to help small-business owners streamline their busy lives by creating an online appointment booking and scheduling solution that any small business can integrate into its existing scheduling system. Genbook is a free service with available upgrade subscriptions. For more information, please visit www.genbook.com.

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