In this tumultuous economy, many small businesses are using unique and proactive solutions in lieu of downsizing. Some small businesses are forming strategic alliances to ride out the economic storm.

Warwick, NY (PRWEB) December 3, 2008 — In an effort to adapt and respond to a rapidly-evolving and tumultuous economy, many small businesses are finding unique and proactive solutions in lieu of downsizing, overhead reductions or expense cuts. To ride out the current economic storm, some small businesses are forming strategic alliances.

In today’s market, forming strategic partnerships with complimentary businesses is a fiscally smart way to handle project overflow and increasing client needs. On The Mark Communications, a New Jersey-based marketing communications firm, and Write On Point Communications, a New York-based writing services company, recently joined together to fill On The Mark’s copywriting overflow.

"Hiring additional employees with the attendant overhead and healthcare benefits doesn’t always make the most sense in our current economic environment. By aligning ourselves with a proven strategic partner that offers complimentary and supporting services, we can meet the needs of our growing client base for specific capabilities, such as copywriting, without the expense associated with a new hire," says Christine Spigai, president of On The Mark Communications.

The economic crisis has also caused an increase in competition for new projects. "When businesses suffer financially, they cut back on expenses that are not directly related to overhead, such as advertising and public relations. While advertising can be expensive, public relations is a very cost-effective communications tool that can help businesses to remain competitive in this challenging economic environment. Currently, there are more public relations professionals going after fewer projects. Therefore, it makes sense to align with complementary service providers to expand the range of public relations offered and maintain our competitive edge," asserts Inez Fruend, president of New York-based IConnect Public Relations.

To create that competitive advantage, IConnect, a full-service public relations agency, also formed a strategic alliance with Write On Point. The writing services company creates optimized press releases that can be searched on the Internet — a service that IConnect had not previously offered.

"The Web has changed the world of public relations. Optimized press releases are part of that change. By creating our alliance, Write On Point and IConnect can now provide comprehensive public relations services to maximize a client’s exposure, making both businesses more attractive to potential clients," says Jeanne-Marie Kardell, Write On Point’s president.

These women-owned businesses know their strategic alliances not only improve their competitive positioning, but also offer valuable solutions for their clients. By working together they can grow their respective businesses without always increasing overhead and provide their clients with a more comprehensive portfolio. It is a win-win-win situation.

On The Mark Communications ( located in Cranford, New Jersey, specializes in the development, management and implementation of customer-focused marketing programs for a variety of industries including retail, service, colleges and universities, and non-profit.

IConnect Public Relations ( is a full-service Warwick, New York based public relations agency with 25 years of experience in providing press release and feature writing, media relations, community outreach and event support services to clients in the business to business, consumer product, travel, tourism, and health and lifestyle arenas.

Write On Point Communications ( based in Hudson Valley New York, is a professional communications company that offers effective writing solutions, including search engine optimization website content and optimized press releases, corporate communications, marketing collateral, and presentations and speeches.

For more information about On The Mark Communications, IConnect Public Relations and Write On Point Communications please contact Jeanne-Marie Kardell at 845-258-6777.

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